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The North America seasonings market is segmented based on product including dry rub, pickling spice, poultry spice, pumpkin pie spice, old bay seasoning, Montreal steak seasoning, tajin, and others. Poultry spice segment is anticipated to surpass USD 314 Million in 2028 owing to factors such as increasing number of the working population, hectic work schedules, busy lifestyles, and changing food preferences. Poultry seasonings are spices made of a blend of herbs that are added to poultry, meat, and other food to improve flavor of chicken, turkey, white meat, and pork.
Increasing per capita poultry meat consumption in the U.S. and Canada will favor segment growth. For instance, as per the National Chicken Council, the per capita poultry meat consumption increased from 96.7 pounds in 2012 to 113.3 in 2021. Moreover, factors such as increasing immigration population, growing income levels, and changing consumer preferences for traditional meat preparations will propel the seasonings market growth.
Besides, increasing sales of poultry spice products through e-commerce channels coupled with high consumer preference for healthy meat products is increasing to increase the intake of protein nutrients in the diet.
Europe seasonings market includes products including fines herbes, herbes de provence, khmeli suneli, quatre epices, and others. The market for herbes de provence seasoning is anticipated to surpass USD 1.1 billion by 2028. Herbes de provence is a traditional blend of aromatic herbs such as thyme, rosemary, savory, marjoram, and oregano, that are considered a reliable source of vitamins and antioxidants. Key benefits in reducing inflammation, swelling, and anti-aging properties will propel adoption of herbes de provence in numerous food and beverage products.
Rising health consciousness and increasing disposable income have raised the demand for herbes de provence seasoning in the region. Herbes de Provence is a mixture of herbs that are extensively used to flavor French and Italian dishes. Moreover, increasing popularity of French cuisines in the U.S. will create new opportunities for industry growth. Besides, growing popularity of convenience food and ready-to-eat meals owing to hectic lifestyle schedules will bolster the seasonings market growth.
Seasonings have been used for food for centuries in Asia pacific region. High production of spices in China, Japan, and India along with the strong presence of spice and seasonings manufacturers & suppliers in the region will drive the APAC seasonings market sales. The rise in the consumption of soups and stir-fried dishes has proliferated regional growth as different types of blends are used for producing these products. Cultural influence in the region is one of the key factors for high market share as spices are majorly consumed owing to the remedial benefits associated with it.
Factors, such as favorable regulatory policies and an abundance of raw material supplies, have also contributed to regional growth. Moreover, growing interest in western cuisines has impacted the industry landscape as foodservice establishments have introduced different cuisines from all around the world to tempt customers. Factors such as rapid industrialization, urbanization, and increasing disposable income will fuel the product demand. Besides, rising trends of tourism and exposure to global cuisines across emerging countries including China, Indonesia, Thailand, and India have led to a rapid rise in exotic spice blends in the hospitality industry.