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Johnson Outdoors Inc. (SCUBAPRO) and Aqualung Group hold a market share of around 4% in the scuba diving equipment industry in 2023. Johnson Outdoors Inc. focuses on investing in research and development (R&D) to create modern products such as high-performance regulators, advanced dive computers, and improved wetsuits and drysuits. This helps the company to maintain its competitive edge and meet the evolving needs of divers.
Aqualung Group focuses on global expansion by entering new geographic markets and strengthening its presence in existing ones. This includes establishing new distribution networks and partnerships with local dive centers and retailers. By expanding its market reach the company capitalizes on growing demand for scuba diving equipment worldwide.
The major players operating in the scuba diving equipment industry are: