Savory Snacks Market Analysis

Savory Snacks Market Analysis

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The potato chips segment crossed USD 56.3 billion in 2022. Potato chips and crisps in traditional flavors like salted and barbecue appeal to consumers seeking familiar and comforting snacks. The popularity of potato chips as a go-to snack for casual snacking occasions drives consistent demand.

The regular savory snacks application captured around 40% share of the savory snacks market in 2022 and is predicted to gain significant traction between 2023 and 2032. Consumers seek savory snacks made with nutritious ingredients, such as whole grains, nuts, seeds, and natural flavorings. These ingredients provide essential nutrients and promote a sense of satiety.
 

Based on end-use, the supermarkets segment held a dominant market share in 2022 and is likely to register 4.7% CAGR through 2032. Supermarkets and hypermarkets offer a wide variety of savory snacks in one location, providing consumers with convenience and easy access to their favorite brands. These channels allow consumers to buy savory snacks in larger quantities, making them suitable for household consumption and family gatherings.
 

U.S. dominated the North American region with majority market share and a revenue of USD 38.4 billion in 2022 and is anticipated to expand at a significant pace from 2023 to 2032. North American consumers lead busy lifestyles and often seek convenient, ready-to-eat snacks for on-the-go consumption during work, travel, or leisure activities.