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Sanitary Pads Market Trends

Report ID: GMI6213
Published Date: Jul 2023
Report Format: PDF

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Sanitary Pads Market Trends

Increasing government initiatives aimed at improving menstrual hygiene have emerged as a key driver for the sanitary pads Industry. With an increasing focus on women's health and well-being, governments, and non-governmental organizations (NGOs) are taking steps to promote menstrual hygiene management. These initiatives include educational campaigns, providing affordable or free sanitary pads to underprivileged communities, and integrating menstrual hygiene into school curriculum. Furthermore, The Menstrual Equity for All Act of 2023 aims to enhance the accessibility and affordability of menstrual products, particularly for individuals that face barriers in obtaining them. The act seeks to address issues related to limited access and affordability of menstrual products, promoting equitable access to these essential items.

Continuous research and development efforts by manufacturers have resulted in the introduction of innovative types of sanitary pads. These novel product launches include ultra-thin pads, pads with advanced absorption technologies, pads with improved comfort features, and eco-friendly or organic sanitary pads. The introduction of new and improved products appeals to consumers and accelerates market growth.

Authors: Mariam Faizullabhoy , Pratiksha Kamthe

Frequently Asked Questions (FAQ) :

The market size of sanitary pads was valued at USD 19.7 billion in 2023 and will account for USD 28 billion by 2032, owing to rapid urbanization and growing literacy rate among women.

The retail pharmacy segment reached around 35% of the sanitary pads industry share in 2022 and will continue similar trend attributable to customers' convenience, accessibility, trust, professional guidance, and confidentiality.

The U.S. market for sanitary pads accounted for USD 3.4 billion in 2022 and will record robust growth through 2032, backed by the increase in awareness and education surrounding menstrual hygiene.

Johnson & Johnson, Procter & Gamble, Kimberly-Clark, Unicharm Corporation, Unilever plc., Edgewell Personal Care, Premier FMCG (Lil-lets UK Limited), Ontex, Kao corporation, first quality enterprises, Hengan international, Cora, among others.