Sanitary Pads Market Size

Sanitary Pads Market Size

Sanitary Pads Market size valued at USD 19.7 billion in 2023 and is estimated to register over 4.1% CAGR between 2024 and 2032. The sanitary pads industry, a part of the feminine hygiene products industry, encompasses the production, distribution, and sale of disposable absorbent materials specifically designed for women to manage menstrual flow. The industry includes various types of sanitary pads, such as ultra-thin pads, maxi pads, overnight pads, scented pads, organic pads, and panty liners, catering to different preferences and absorbency needs of women. The market also includes the associated manufacturing processes, packaging, branding, and marketing activities related to feminine hygiene products which includes tampons, menstrual cups and period panties.

To get key market trends

  Download Free Sample

The global sanitary pads market has experienced steady growth over the years, driven by various factors such as increasing awareness regarding feminine hygiene, rising disposable incomes, and changing cultural attitudes towards menstruation. The industry caters to a large consumer base comprising women of different age groups, from teenagers to women in their reproductive years and menopausal women.

Moreover, increasing literacy rates among the female population base is projected to have a positive impact on the adoption of sanitary pads. Education plays a vital role in raising awareness regarding menstrual hygiene and the importance of using proper menstrual hygiene products.  The educated women are more likely to understand the health benefits of using sanitary pads and make informed choices regarding their menstrual health, thereby promoting high product adoption rate.