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The salon service industry is embracing both technology and sustainability to enhance the customer experience and navigate a changing industry landscape. AI tools analyze client data and preferences to suggest ideal hairstyles, colors, services, and products. AR/VR technology allows clients to virtually experiment with different looks before committing, boosting confidence and satisfaction. Interactive mirrors analyze skin and hair, provide product recommendations, and offer tutorials, such, are some examples of technological trends in the salon services market. The use of digital platforms for online booking and scheduling appointments, making it convenient for clients to secure salon services.
An increased focus on sustainable and eco-friendly products, with salons adopting green practices and offering organic and environmentally friendly beauty products. Salons expanding their services to include wellness offerings such as spa treatments, massages, and mindfulness sessions to cater to holistic well-being. Incorporating mindfulness and relaxation techniques within salon services to provide a more holistic and stress-relieving experience.