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Sales Intelligence Market Trends

Report ID: GMI7767
Published Date: Jan 2024
Report Format: PDF

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Sales Intelligence Market Trends

The growing adoption of account-based marketing (ABM) is signifying the strategic shift in B2B marketing. Companies are integrating sophisticated sales intelligence tools to target specific accounts. This approach involves leveraging data analytics to customize marketing strategies for individual clients as well as for enhancing engagement and conversion rates. Moreover, several businesses are increasingly relying on predictive analytics and AI-driven insights to predict and respond to customer needs proactively. This is indicating a continuous refinement of B2B marketing tactics for emphasizing personalized approaches and data-driven decision-making for sustainable growth.

For instance, in November 2023, Intellimize introduced AI-driven ABM Experiences for empowering B2B SaaS firms to enhance revenue effectively. This solution utilizes AI to optimize marketing for customizing experiences for specific accounts, and strategically boosting revenue through personalized approaches.

Authors: Preeti Wadhwani

Frequently Asked Questions (FAQ) :

The market size of sales intelligence reached USD 3.7 billion in 2023 and is set to witness over USD 9.1 billion by 2032, owing to the rising integration of AI, machine learning (ML), and natural language processing (NLP) to enhance functionalities worldwide.

Sales intelligence industry from the software segment is expected to reach over USD 6.6 billion by 2032, due to its assistance in revolutionizing how businesses gather and utilize customer data.

North America market is expected to reach over USD 3 billion by 2032, attributed to businesses, increasingly adopting sales intelligence tools due to the global shift towards virtual interactions and digital transformation in the region.

Dialpad, Gong, HubSpot, LinkedIn Sales Navigator, Outreach, Salesforce Einstein, and Seismic, are some of the major sales intelligence companies worldwide.