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The growing demand for sustainable & responsible travel practices is driving the global safari tourism industry size. Travelers are increasingly seeking eco-friendly safari experiences that prioritize wildlife conservation, minimize environmental impacts, and support local communities. To meet these demands, safari operators are implementing sustainable practices, supporting conservation initiatives, and incorporating cultural interactions into their itineraries. Additionally, there is a rising interest in off-the-beaten-path safari destinations and unique wildlife encounters as travelers seek more exclusive & immersive experiences.