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The trend of urbanization and the increasing number of households with smaller lawns were positively impacting the market. Robotic mowers were well-suited for smaller lawn sizes, making them attractive to urban and suburban homeowners. Further, the robotic lawn mower industry was expanding, and increased competition among manufacturers was leading to innovations and competitive pricing.
New market entrants were introducing a variety of models with different features and price points. Advances in battery technology, particularly the use of lithium-ion batteries, were contributing to longer runs times and shorter charging periods. Enhanced battery performance was a key focus for manufacturers to improve overall efficiency, which in turn propels business demand.