Robotic Lawn Mower Market Size - By Cutting Height (Low (0.5 inch to 1 inch), Medium (1 inch to 1.5 inch), High (1.5 inches to 2 inches), Lawn Size (Small Lawns, Medium Lawns, Large Lawns), Price Range, Application, Distribution Channel & Forecast, 2024 – 2032

Robotic Lawn Mower Market Size

Robotic Lawn Mower Market size was valued at USD 3 billion in 2023 and is anticipated to register a CAGR of over 5.7% between 2024 and 2032. The growing emphasis on environmental sustainability could boost the demand for electric-powered robotic lawn mowers. Consumers are increasingly considering eco-friendly alternatives, and manufacturers may respond by offering more environmentally conscious products.
 

Consumers increasingly seek interconnected devices that can be controlled and monitored through a centralized platform. Further, integration with smart home ecosystems and voice-controlled assistants can contribute to the growth of the robotic lawn mower market. Husqvarna's Automower Connect technology allows users to control and monitor their robotic lawn mower through a smartphone app. It includes features like remote start, stop, and tracking of the mower's progress.
 

The upfront cost of purchasing a robotic lawn mower is often higher compared to traditional manual or gas-powered mowers. This initial cost can be a significant barrier for some consumers, limiting widespread adoption. In addition, consumers may face challenges when it comes to maintenance and repairs of robotic mowers. Some consumers might find it inconvenient to troubleshoot issues or perform maintenance tasks, which can impact the overall user experience.
 

Robotic Lawn Mower Market Trends

The trend of urbanization and the increasing number of households with smaller lawns were positively impacting the market. Robotic mowers were well-suited for smaller lawn sizes, making them attractive to urban and suburban homeowners. Further, the robotic lawn mower industry was expanding, and increased competition among manufacturers was leading to innovations and competitive pricing.
 

New market entrants were introducing a variety of models with different features and price points. Advances in battery technology, particularly the use of lithium-ion batteries, were contributing to longer runs times and shorter charging periods. Enhanced battery performance was a key focus for manufacturers to improve overall efficiency, which in turn propels business demand.
 

Robotic Lawn Mower Market Analysis

The robotic lawn mower industry, by cutting height can be segmented into low (0.5 inch to 1 inch), medium (1 inch to 1.5 inch), and high (1.5 inches to 2 inches). The low (0.5 inch to 1 inch) segment held over USD 1.3 billion revenue in 2023. Homeowners often have specific preferences for the appearance of their lawns. Some individuals prefer a well-manicured and closely cropped lawn, contributing to a tidy aesthetic. Robotic lawnmowers that can maintain a low cutting height cater to this landscaping preference.
 

Robotic lawnmowers operate autonomously, reducing the need for manual lawn care efforts. Moreover, homeowners who appreciate the convenience and time savings associated with robotic mowers may choose models that offer a low cutting height to achieve their desired lawn appearance without manual intervention, thus it will enhance market demand.
 

Based on lawn size, the robotic lawn mower market is categorized into small lawns (up to 0.25 acres), medium lawns (0.25 - 0.5 acres), and large lawns (0.5 acres and above). The medium lawns (0.25 - 0.5 acres) segment dominated around USD 1.4 billion revenue in 2023. Increasing awareness of the benefits and capabilities of robotic mowers has contributed to a growing acceptance of these devices among homeowners with medium-sized lawns. Educational efforts by manufacturers and positive user experiences shared in the market have played a role in driving demand.
 

Asia Pacific robotic lawn mower market accounted for 39% of the revenue share in 2023. The Asia-Pacific region has experienced rapid economic growth and increasing affluence in many countries. As a result, more homeowners in urban and suburban areas are looking for convenient solutions for lawn maintenance, making robotic lawn mowers an attractive option. Changing lifestyles, particularly in urban areas, often leave individuals with limited time for manual lawn care. Robotic lawn mowers offer a time-saving and hands-free solution, aligning with the busy lifestyles of many residents in the Asia-Pacific region.
 

Robotic Lawn Mower Market Share

Robotic lawn mower industry seems to moderately fragmented in nature due to presence of numerous local and global players across the globe. In 2023, the above list of dominant market players, such as Husqvarna Group, Robomow, Honda Motor Company, and Robert Bosch collectively held a substantial market share.
 

These prominent players are proactively involved in strategic endeavors like mergers and acquisitions, facility expansions, and collaborations to expand their product portfolios, extend their reach to a broader customer base, and strengthen their market position. These enterprises consistently allocate resources to research and development, aiming to enhance their designs and integrate cutting-edge technologies, ensuring they maintain a competitive edge.
 

Robotic Lawn Mower Market Companies

Major companies operating in the robotic lawn mower industry include:

• Ambrogio
• Echo Robotics
• Ecoflow
• Gardena
• Honda Motor Company
• Husqvarna Group
• John Deere
• Kress Robotics
• Mammotion
• Robert Bosch
• Robomow
• Traqnology
• Worx Landroid
• Yarbo
   

Robotic Lawn Mower Industry News

• In January 2024, The company HOOKII Neomow launched new advancements in robotic lawn mowers such as LiDAR (Light Detection and Ranging) and SLAM (Simultaneous Localization and Mapping). LiDAR technology allowed mowers to create a more accurate map of their surroundings, enabling them to navigate more efficiently and avoid obstacles more effectively. SLAM This technology allowed mowers to build a map of their surroundings as they move, eliminating the need for perimeter wires.
   
• In November 2021, Husqvarna Group acquired 100% of the shares in Orbit Irrigation in the US, a leading provider of residential watering solutions in North America. Orbit now forms a part of Gardena Division, establishing a global leader in residential watering and creating growth opportunities for both brands. The acquisition provides an excellent position and the scale to continue to lead and transform the market towards smart, sustainable gardening solutions.
   

with estimates & forecasts in terms of revenue (USD Billion) and volume (Million Units) from 2018 to 2032, for the following segments:

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Market, By Cutting Height

• Low (0.5 inch to 1 inch)
• Medium (1 inch to 1.5 inch)
• High (1.5 inches to 2 inches)

Market, By Lawn Size

• Small Lawns (up to 0.25 acres)
• Medium Lawns (0.25 - 0.5 acres)
• Large Lawns (0.5 acres and above)

Market, By Price Range

• Low
• Medium
• High

Market, By Application

• Residential
• Commercial

Market, By distribution channel

• Online channels
• Offline channels

The above information has been provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • U.K.
  • France
  • Italy
  • Spain
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific 
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America 
• MEA
  • Saudi Arabia
  • UAE
  • South Africa
  • Rest of MEA