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There is a growing trend towards new technologies such as ADAS, autonomous vehicles, and connected car solutions. These technologies are revolutionizing road safety and driving the market growth. The automatic number plate recognition (ANPR) technology is gaining traction in the market. This technology uses cameras to read license plates and enforce traffic rules. Advanced analytics are being used to identify high-risk areas, accident patterns, and driver behavior issues, allowing for targeted safety interventions.
The emphasis is moving from reactive measures to proactive ones through education, awareness campaigns, and encouraging responsible driving habits. Technologies such as automatic emergency response systems and advanced airbags are being developed to minimize injuries after an accident occurs. Driver monitoring systems that track alertness and detect signs of impairment (drowsiness, distraction) are being developed to prevent accidents caused by human error.