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Increasing emphasis on environmentally friendly packaging materials such as bioplastics, recycled plastics, and compostable materials. Integration of smart technologies like QR codes, NFC, and RFID to provide consumers with interactive experiences, traceability, and product authenticity verification. Smart packaging can enhance supply chain visibility, reduce counterfeiting, and engage consumers through personalized content. Consumer demand for reduced plastic waste drives the development of packaging designs that are recyclable, reusable, or made from renewable resources.