Ride On Mower Market

Ride on mower Market Size

The global ride on mower market size was estimated at USD 6.4 billion in 2024. The market is expected to grow from USD 6.7 billion in 2025 to USD 10.3 billion in 2034 at a CAGR of 4.9%.The Demand for proficient lawn care tools among personal and business users is propelling especially growth of market. Urban sprouting together with bigger lawns in the suburbs aids the use of advanced mowing techniques. This machinery is gaining great appreciation from homeowners and landscaping enterprises due to their ease of use, time efficiency, and multifunctional capabilities.

Market expansion is also driven by new features such as zero turn, automated, and environmentally friendly electric versions. New and better models add economical, operational and environmental value to the service which comes with the increased demand for effective and sustainable lawn care services. An increase in use of electric powered outdoor tools like ride on mowers is being witnessed according to the Outdoor Power Equipment Institute (OPEI) due to improvement in battery power technology and growing environmental awareness.

Ride On Mower Market Trends

• The ride-on mowers are gradually updating to electric and battery-operated models, which is positively impacting this growing market. Increased focus on environmental sustainability and regulatory pressures are key reasons towards an overall shift from handheld gas-operated mowers to electric and battery-operated mowers. Countries all over the world having developed stringent guidelines for environmental protection will find electric and battery-operated powers as viable options because they not only perform akin to gas powered mowers but also minimize carbon discharges.
  
• Additionally, enhancement in smart technologies and automation is changing the overall landscape of this industry. The use of advanced technology GPS integrated with lawn care applications is capturing the attention of many users. Smart, autonomous mowers are programmable and can self-detect location boundaries, schedule mowing events, and create efficient cutting strategies. The level of sophistication that these mowers offer is attractive to customers who aim at cutting down operational time since minimal supervision is required to ensure maximum output. Data from the International Mowers and Outdoor Equipment Association (IMOA) highlights a 15% annual growth in the adoption of electric and smart mowing solutions, reflecting this trend.
  

Ride On Mower Market Analysis

Learn more about the key segments shaping this market

Download Free PDF

Based on type, the market is segmented as Lawn Tractors, Zero-Turn Mowers, Garden Tractors, Rear Engine Riding Mowers and Stand-on Mowers. In 2024, the lawn tractors segment generated a revenue of USD 2.7 billion and is expected to grow at a CAGR of around 4.9% during the forecast period

• Lawn tractors maintain a dominant position in the ride-on mower market due to their versatility and efficiency in managing large lawns. These machines are highly favored by both homeowners and professionals for their robust construction, ease of operation, and compatibility with various attachments, such as trailers and aerators. Their ability to perform multiple tasks effectively makes them a preferred choice. Industry reports from the OPEI indicate that lawn tractors account for over 40% of the ride-on mower market share, underscoring their widespread adoption.

Learn more about the key segments shaping this market

Download Free PDF

Based on power output type, the ride on mower market is segmented as Low Power (Below 20 HP), Medium Power (20-30 HP) and High Power (Above 30 HP).  In 2024, the High Power (Above 30 HP) segment accounted for over 47.9% and is expected to grow at the rate of 4.8% till 2034

• High Power (Above 30 HP) is essential in commercial and industrial applications. These machines deliver superior performance, enabling efficient mowing of extensive and rugged terrains. Equipped with features such as larger cutting decks and heavy-duty engines, they are ideal for professional landscapers and large-scale operations. According to the IMOA, high-power mowers represent a growing segment, with a 12% annual increase in demand within the commercial landscaping sector.
  

Based on the distribution channel, the ride on mower market is segmented as Direct & Indirect. In 2024, indirect channel leading the market share with 53.7%.

• In direct channel, the power from the engine goes directly into the mower's cutting deck or wheels using a single simple mechanical linkage, usually with less hardware, making it more efficient and easier to service. It is usually used in smaller, more compact models. Alternatively, indirect channel uses a more intricate setup, in which the power of the engine is transmitted to the cutting deck or wheels by means of a belt or set of pulleys. This type of setup is more flexible and enables smoother running as well as greater torque, if desired, and is used in larger, commercial mowers. The decision between direct and indirect channel is usually determined by considerations such as the purpose for which the mower is to be used, the lawn size, and the demands for durability, maintenance, and performance.

Looking for region specific data?

Download Free PDF

In 2024, North America dominated the ride on mower market with accounting to around 31% of the global market share and generated around USD 2 billion revenue in the same year.

• The U.S. has the largest market of powered lawnmowers since these machines continue to gain popularity in suburbia. It is no wonder, therefore, that well-known brands such as John Deere and Toro are constantly looking for ways to strengthen their market positions amid the growing demand for reliable and efficient models. Besides, the introduction of zero turn mowers has greatly enhanced the position of the US. As stated by the Outdoor Power Equipment Institute (OPEI), the American market is increasing its growth due to ongoing technological developments and customer demand for better quality machinery.
  
• Europe maintains a major portion of the global ride on mower market, particularly in nations with large-scale lawns and public parks. The market is shifting towards electric models due to higher premium product demands from professional landscapers and environmental awareness among homeowners. Germany is expanding rapidly in the ride-on mower segment in Europe due to its excellence in engineering and manufacturing capabilities. Several leading manufacturers are based in this country who produce high-grade mowers along with automation and modern technology. German customers look for dependability and accuracy, which is synonymous with advanced engineering.
  
• The Asia Pacific region's markets are changing due to urbanization and an increasing disposable income in the population. China, Australia, Japan, and South Korea are the largest consumers as well as producers of these mowers and out of these countries China is also establishing green belts in cities which is why they are now experiencing rapid industrialization. With strong support from the residential and commercial sectors, and with China’s established technological prowess, the country stands as a strong competitor in the international market.
  

Ride On Mower Market Share

• The top 6 companies in the Ride-on Mower Market include Ariens, Briggs & Stratton, Craftsman, Cub Cadet, Ferris, and Greenworks, and they collectively hold a share of 23% in the market.
  
• The companies continue to invest in the Research and Development area as well as product innovations to compete. Furthermore, companies are going the customer-first way of marketing. For instance, Ariens invest significantly in consumer advertising and retail agreements to maintain presence in the marketplace while highlighting the performance and durability of their mowers.
  
• Certain market competitors stay relevant by incorporating environmentally sustainable green marketing efforts. For instance, Greenworks specializes in environmentally friendly, battery-powered versions that minimize emissions and agree with increasing environmental movements in the marketplace.
  

Ride on Mower Market Companies

Major players operating in the ride on mower industry are:

• Ariens
• Briggs & Stratton
• Craftsman
• Cub Cadet
• Ferris
• Greenworks
• Honda
• Husqvarna
• John Deere
• Kubota
• MTD Products
• Ryobi
• Snapper
• Toro
  

Ariens is purchasing other companies. In this case, a major outdoor power equipment manufacturer, Ariens Company, has announced that it has acquired a smaller brand of mowers. The brand was purchased for about $50 million, although that figure will be modified slightly. This purchase will allow Ariens to enhance its product portfolio and fortify its position in important foreign markets.

Briggs & Stratton has earned numerous accolades for innovation and product design across a few different countries. In particular, the well-known company in the outdoor power industry, Briggs & Stratton, won the “Best Engine Innovation Award” during the International Outdoor Power Equipment Expo in 2020. This accolade validates the quality of the company, in addition to the cutting-edge technology used in its ride-on mowers. Organizations dealing in ride-on mowers are adopting several strategies such as product line expansion and investing in new technologies to maintain their prominence and further consolidate their dominance in the market.

Ride On Mower Industry News

• In 2024, John Deere introduced the Z370R Electric ZTrak, an electric zero-turn mower crafted for eco-friendly mowing practices for homes. This model features advanced performance coupled with environmental sustainability targeting the Australian and New Zealand markets.
  
• In 2024, Husqvarna, included AI navigation for autonomous mowing into their commercial ride-on mowers, further expanding the scope of their previously established autonomous mower technology.
  
• In September 2023, In a new collaboration, Toro Companies has teamed up with Lowe’s to increase the latter’s supply of Toro products which include gas and battery powered riding mowers, walk mowers, and snowblowers. This partnership will help make these products more available through all of Lowe's retail outlets.
  

This ride on mower market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Billion) and volume (Thousand Units) from 2021 to 2034, for the following segments:

Click here to Buy Section of this Report

Market, By Product Type

• Lawn tractors
• Zero-turn mowers
• Garden tractors
• Rear engine riding mowers
• Stand-on mowers

Market, By Engine Type

• Gasoline powered
• Diesel powered
• Electric/battery powered
• Hybrid

Market, By Power Output:

• Low power (below 20 hp)
• Medium power (20-30 hp)
• High power (above 30 hp)

Market, By Cutting Width:

• Small (30-42 inches)
• Medium (42-48 inches)
• Large (48-60 inches)
• Extra Large (Above 60 inches)

Market, By Price Range

• Economy
• Mid-range
• Premium

Market, By End Use

• Residential users
• Commercial users
• Golf courses
• Sports fields
• Municipal/government
• Landscaping services
• Agricultural users
• Others

Market, By Distribution Channel

• Direct
• Indirect

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada 
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
• Asia Pacific
  • China
  • Japan
  • India
  • Australia 
• Latin America
  • Brazil
  • Mexico 
• MEA
  • South Africa
  • Saudi Arabia
  • UAE