Rice Protein Market Size

Rice Protein Market Size

Rice Protein Market size is projected to witness over 4% CAGR between 2023 and 2032, attributed to rise in per-capita disposable income, coupled with a shift in consumer inclination towards healthier eating habits. As individuals become more health-conscious and environmentally aware, there is a growing preference for plant-derived protein sources. It is considered as a viable option for those follow vegetarian, vegan, or plant-based diets, and it also caters to those allergic to dairy or soy proteins.

The sports and fitness industry is crucial in driving the demand for rice protein. Athletes and fitness enthusiasts are adopting plant-based diets to meet their protein requirements while promoting overall health. Rice protein, with its amino acid profile and digestibility, has gained popularity in the form of powders, bars, and shakes. The need for effective protein supplementation in athletic and fitness regimes is driving the sales. As per a report published by WHO, the actual digestibility of refined rice is notably high, ranging from 86% to 90%. Meanwhile, the protein utilization, bioavailability, and amino acid scores for rice are 73.8%, 61%, and 66%, respectively.

Furthermore, the emphasis on sustainable and environment friendly practices contribute to the growth of rice protein market. The product is often considered more sustainable compared to animal-based protein sources, as it needs fewer resources such as water and land for production. The increasing awareness of the environmental impact of food choices is steering consumers towards plant-based protein options such as rice protein.

The intense competition from other plant-based protein sources, such as soy and pea protein, is acting as a restraint for the industry. While rice protein provides unique advantages, including hypoallergenic properties and ease of digestion, its competitors boast various nutritional profiles and applications. Additionally, concerns about the presence of heavy metals, such as arsenic, in rice-based products have raised apprehensions among consumers, potentially hindering the widespread its adoption. Varying regulatory standards and increased scrutiny on product safety as well as may pose challenges for manufacturers, increasing the product cost and diminishing the overall profits.