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The concept of a circular economy is gaining momentum, and it's closely linked with reverse logistics. Companies are looking beyond simple returns management and exploring ways to extract maximum value from returned products and materials. This involves strategies such as refurbishing and reselling returned items, recycling materials to create new products, and designing products for easier disassembly and repair.
Citing an instance, in January 2023, Nike announced that it would recycle 1 billion plastic bottles from its suppliers, employees, and consumers and use them to create new shoes and apparel. Embracing a circular economy approach not only aligns with sustainability goals but also presents opportunities for cost savings and revenue generation, carving an upward growth trajectory for the reverse logistics business.