Retail Displays Market - By Product Type (Digital Signage Displays, Interactive Displays, Non-Digital Displays), By Display Technology, By Application, By End-Use Industry & Forecast, 2024 - 2032

Retail Displays Market Size

Retail Displays Market was valued at USD 16.5 billion in 2023 and is anticipated to grow at a CAGR of over 6% between 2024 and 2032. Retail displays are increasingly incorporating advanced technologies like digital screens, interactive displays, and augmented reality (AR) to boost consumer engagement and offer immersive shopping experiences.
 

According to a report by the International Trade Administration, the integration of these technologies can increase customer engagement. These technological innovations facilitate dynamic content presentation and real-time updates, drawing in more footfall and subsequently boosting sales.
 

In response to the allure of online shopping, brick-and-mortar retailers are turning to high-quality, attention-grabbing displays to elevate the in-store experience. According to a report by the U.S. Census Bureau, e-commerce sales accounted for 14.3% of total retail sales in 2023, highlighting the growing competition from online platforms. By captivating customers and promoting impulse buys, these strategic displays empower retailers to compete more effectively with their online counterparts.
 

Retailers are placing a growing emphasis on delivering personalized and interactive shopping experiences. According to a report by the International Trade Administration, 80% of consumers are more likely to purchase from a brand that offers personalized experiences. By utilizing customizable displays, retailers can offer tailored promotions and product information, thereby enhancing customer satisfaction and loyalty. This heightened focus on customer experience is fueling the demand for innovative and effective display solutions.
 

Advanced retail displays, including digital signage and interactive systems, demand a hefty initial investment. According to a report by the International Trade Administration, the costs tied to acquiring, setting up, and upkeeping these high-tech displays can be considerable, especially for smaller retailers or those operating on tight budgets. Such financial constraints may hinder the embrace of these state-of-the-art displays, which could, in turn, stifle market growth and innovation.
 

Retail Displays Market Trends

Technological integration is driving significant trends in the market. Advanced technologies like digital signage, interactive touchscreens, and augmented reality (AR) are reshaping the retail landscape. For instance, in June 2024, Comcast Smart Solutions partnered with Quantela and Creative Realities to enhance its digital signage portfolio, focusing on smart technology. This collaboration aims to deliver tailored retail displays, integrating AI, data analytics, and seamless point-of-sale systems for improved consumer experiences. With the ongoing evolution of technology, the anticipated integration of AI and machine learning into retail displays promises to amplify their effectiveness, solidifying their role in contemporary retail strategies.
 

Recent developments in material science are also shaping the Retail Displays landscape owing to the introduction of new flexible materials and fabrication techniques. Innovations, such as 3D printing and bio-inspired designs, are enabling the creation of more efficient & responsive soft robots. These advancements are expanding the range of applications, particularly in delicate tasks such as food handling and medical assistance. Moreover, increased investments & research funding in retail displays are fostering collaborations between academia and industry. This collaborative environment is driving the rapid progression of retail displays technologies and their market adoption.
 

Retail Displays Market Analysis

Based on product type, the market is divided into digital signage displays, interactive displays, and non-digital displays. The digital signage displays segment is expected to reach a value of over USD 12 billion by 2032.
 

• Digital signage displays encompass a wide range of technologies including video walls, kiosks, LED, LCD, and OLED displays, each tailored for dynamic content presentation across various industries. Video walls create immersive experiences in large venues, while Kiosks facilitate customer interactions in retail and public spaces. LED and LCD displays are favored for their brightness and adaptability, and OLED displays offer superior contrast and visual quality, making them ideal for premium applications. Collectively, these technologies drive engagement and brand messaging in commercial environments.
   
• Interactive displays, featuring touchscreen displays and interactive kiosks, are pivotal in enhancing user engagement and streamlining operations in sectors such as retail, education, and healthcare. Touchscreen displays provide intuitive, user-friendly interfaces that are essential for interactive learning and point-of-sale systems. Interactive kiosks enable self-service options, reducing wait times and improving customer satisfaction. These technologies are critical for businesses looking to offer personalized experiences and efficient service, making them increasingly popular in both consumer and enterprise settings.

Based on application, the retail displays market is divided into Point of Sale (POS) displays, Point of Purchase (POP) displays, in-store marketing, interactive advertising, customer engagement, product information displays, and others. The Point of Purchase (POP) displays segment is the fastest growing segment with a CAGR of over 7.5% between 2024 and 2032.
 

• Point of Sale (POS) displays are strategically positioned at checkout areas to capture last-minute purchase decisions and enhance the overall shopping experience. These displays often feature high-visibility placements and are designed to highlight promotions, seasonal items, or impulse buys. By leveraging eye-catching graphics and innovative designs, POS displays drive immediate sales and increase average transaction value. Their effectiveness is further amplified by their ability to integrate with digital payment systems and loyalty programs, providing a seamless experience for consumers while boosting retailer revenue.
   
• Point of Purchase (POP) displays are installed near product locations to influence consumer choices at the moment of purchase. These displays are essential for creating product visibility and educating customers about features and benefits. POP displays often utilize a variety of materials, including cardboard, acrylic, and digital screens, to capture attention and engage shoppers. Their strategic placement within stores helps in directing traffic and increasing product exposure, which can lead to higher conversion rates and enhanced brand recall.

North America dominated the global retail displays market in 2023, accounting for a share of over 38%. In North America, advanced technological integration and a rising demand for innovative retail experiences are propelling the market. With a mature retail sector, the region sees significant investments in digital signage, interactive displays, and experiential marketing. Retailers in the U.S. and Canada are harnessing these advanced technologies to boost customer engagement and enhance brand visibility. The growing emphasis on omnichannel retailing and personalized shopping experiences further accelerates the demand for retail displays in the region. Moreover, the presence of leading technology firms, coupled with a robust consumer base, bolsters the adoption of high-tech display solutions.
 

India retail displays market is witnessing rapid expansion, propelled by a burgeoning retail sector and heightened urbanization. Retailers are increasingly turning to digital and interactive displays, aiming to boost customer engagement and refine shopping experiences. The ascent of organized retail chains, coupled with the burgeoning e-commerce landscape, is amplifying the demand for sophisticated display solutions. Additionally, economic growth and escalating consumer spending are acting as catalysts, further propelling the market's expansion.
 

China retail displays industry plays a pivotal role, prominently featuring the widespread use of digital signage and interactive technologies. The nation's flourishing retail landscape, coupled with its tech-savvy consumer base, fuels a robust demand for state-of-the-art displays. As retail spaces burgeon and the emphasis on experiential shopping intensifies, the market witness’s notable growth. Furthermore, China's commitment to technological progress bolsters the creation and implementation of these advanced display solutions.
 

South Korea retail displays market stands out for its technological integration and emphasis on customer experience. Retailers are turning to digital and interactive displays, aiming to captivate tech-savvy consumers and elevate their store ambiance. With an advanced retail infrastructure and discerning consumers, there's a growing appetite for sophisticated display solutions. This innovative stance on retail displays cements South Korea's status as a pivotal player in the regional market.
 

Japan market benefits from the country's emphasis on technology and innovation. Japanese retailers leverage advanced digital signage and interactive displays to create engaging shopping experiences. The market thrives on a blend of high-tech retail environments and consumer preference for cutting-edge technology. Japan's strong retail infrastructure and focus on customer satisfaction support the growth of modern retail display solutions.
 

Retail Displays Market Share

Key players in the market are adopting strategic initiatives to secure a competitive advantage. They are channeling significant investments into research and development, aiming to innovate and incorporate cutting-edge technologies like digital signage, interactive displays, and augmented reality. Forming strategic partnerships and collaborations with tech providers not only enriches their product offerings but also broadens their market reach. Furthermore, these companies prioritize the customization and personalization of display solutions, addressing varied retail demands and elevating customer experiences. With an eye on the future, market leaders are actively pursuing global expansion, seeking opportunities in emerging markets and the burgeoning retail infrastructure. Through these concerted efforts, these key players are positioning themselves for growth and leadership in the dynamic retail displays arena.
 

Some of the other major players in the market are AU Optronics Corp., E Ink Holdings Inc., BOE Technology Group Co., Ltd., BenQ Corporation, ViewSonic Corporation, HannStar Display Corporation.
 

Retail Displays Market Companies

Major players operating in the retail displays industry are:

• Samsung Electronics Co., Ltd.
• LG Display Co., Ltd.
• Panasonic Corporation
• Sharp Corporation
• Sony Corporation
• NEC Display Solutions Ltd.
• Planar Systems, Inc.
   

Retail Displays Industry News

• In July 2024, Panasonic Connect and ORIX Corporation are forming a strategic capital partnership to establish a new company focused on Panasonic's projector business. ORIX will hold 80% of the new entity, which aims to enhance retail displays and smart technology integration. The partnership will leverage ORIX's investment expertise and Panasonic's technological strengths for sustained growth and market expansion, maintaining the Panasonic brand.
   
• In June 2024, Sharp Corporation signed an MOU with ENNOCONN to advance smart retail solutions across Asia. The partnership will focus on integrating POS systems, smart tags, and digital advertising into seamless shopping experiences. Initial efforts include a PoC in Taiwan, with future plans for energy management in stores and commercial buildings, leveraging both companies' expertise in retail displays and technologies.
   
• In January 2024, LG Electronics showcased its smart life solutions at CES 2024, focusing on retail displays, including the world's first transparent and wireless 4K OLED TV, the LG SIGNATURE OLED T. This innovative display offers seamless integration into any space, transforming into transparent mode to blend with interiors. LG also featured its webOS experience and AI-powered smart home solutions, enhancing customer engagement and personalization.
   

The retail displays market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue (USD million & Units) from 2021 to 2032, for the following segments:

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Market, By Product Type

• Digital Signage Displays
  • Video Walls
  • Kiosks
  • LED Displays
  • LCD Displays
  • OLED Displays 
• Interactive Displays
  • Touchscreen Displays
  • Interactive Kiosks
• Non-Digital Displays
  • Poster Displays
  • Banner Displays
  • Shelf Displays

Market, By Display Technology

• LCD (Liquid Crystal Display)
• LED (Light Emitting Diode)
• OLED (Organic Light Emitting Diode)
• E-paper Displays
• Projection

Market, By Application

• Point of Sale (POS) Displays
• Point of Purchase (POP) Displays
• In-Store Marketing
• Interactive Advertising
• Customer Engagement
• Product Information Displays
• Others

Market, By End-Use Industry

• Retail Stores
• Hospitality
• Healthcare
• Transportation
• Others

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • ANZ
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• MEA
  • UAE
  • Saudi Arabia
  • South Africa
  • Rest of MEA