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The escalating trend of direct e-commerce cyber threats is driving the retail cybersecurity industry growth. As online shopping becomes more prevalent, cybercriminals increasingly target e-commerce platforms, seeking to exploit payment systems, steal customer data & disrupt operations. This surge in direct e-commerce cyber threats compels retailers to invest in robust cybersecurity solutions that safeguard sensitive transactions and customer information. The urgency to counter these threats has amplified the demand for advanced security measures, thereby boosting the market expansion.