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Consumers are increasingly preferring functionality with sustainable options. Modern households often have both adults working full-time jobs, leaving limited time for extensive home maintenance. Consequently, homeowners seek flooring solutions that require minimal upkeep and can be cleaned quickly and efficiently. Carpets with features, such as stain resistance and easy-clean technology, appeal to these consumers, offering a practical solution that aligns with their busy schedules. Manufacturers have introduced carpets, which are stain resistant.
For instance, Shaw Floors introduced their "LifeGuard" stain protection technology, which allows for easy removal of spills and dirt. It incorporates multiple layers of protection within the carpet's construction to provide comprehensive defense against spills, dirt, and pet accidents. It has barriers, such as StainGuard Protection, which resist stains from common household substances such as coffee, juice, and pet accidents.