Ready-to-Drink (RTD) Beauty Beverage Market Analysis

RTD-Beauty Beverage Market Analysis

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Based on product type, the market is segmented into collagen-infused beverages, antioxidant drinks, vitamin-enriched beverages, hydration drinks, and others (functional tonics, etc.). The collagen-infused beverages segment was valued at USD 535.7 million in 2023 and is expected to reach USD 1.04 billion by 2032. Consumers are preferring these beverages as they support skin health, minimize signs of aging, and stimulate collagen synthesis.
 

Collagen supports the growth of hair and nails, making it appealing to consumers looking for products with all-around beauty benefits. In addition to its numerous skincare benefits, it promotes joint health and provides additional health benefits. Customers are drawn to collagen as it is a versatile ingredient that improves overall health and wellness.
 

Based on distribution channel, the RTD-beauty beverage market is segmented into online and offline. In 2023, the offline distribution channel dominated the market with a share of 74% and is expected to reach USD 2.72 billion by 2032. This can be attributed to the benefits that offline channels offer to customers including cheaper costs and a greater variety of options. Offline channels allow consumers to see, touch, and sample products before making a purchase. The in-store experience including individualized help from salespeople and interactive displays can impact purchasing decisions and increase consumer trust in the product.
 

In 2023, Asia Pacific dominated the RTD-beauty beverage market with USD 774.8 million and is expected reach USD 1.47 billion by 2032. This can be attributed to the growing popularity of J-beauty & K-beauty products, the availability of a large number of brands, the growing female population, and shifting lifestyles. Women in Japan, India, South Korea, and other countries in the region are increasingly opting for shorter skin care regimens, boosting the demand for RTD-beauty beverages.
 

The U.S. dominated the North America ready-to-drink beauty beverage market with a share of 428.3 million in 2023. Consumers in the U.S. value 'beauty within' and health trends, resulting in an increased demand for RTD beauty beverages. Leading corporations in the country focus on problem-solving products, such as skin hydration, dullness, aging, and hair concerns, to attract more customers. As people become more aware of the benefits of functional foods and beverages for their skin and health, there is a growing demand for RTD beauty beverages in the U.S.
 

Germany is expected to witness significant growth at a CAGR of 7.6% during the forecast period. Consumers in Germany are becoming more conscious of their health & wellness. As a result, there is a surge in demand for functional beverages, particularly RTD beauty beverages, that provide health advantages such as better skin, hair, and joint health.