Protein Supplements Market Size

Protein Supplements Market Size

Protein Supplements Market size surpassed USD 8.7 billion in 2021 and is estimated to witness a CAGR of 7.6% from 2022 to 2030. Increase in awareness among people regarding health and fitness and significant demand for plant-based protein supplements is expected to generate immense growth opportunities in the market.

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Increasing sports activities among youngsters associated with sufficient protein intake to improve overall health has surged the demand for protein supplements across the globe. Advancements in the contents of these supplements providing better and efficient absorption resulting in improved metabolism are the driving factors for the protein supplements market significantly. Readily available protein supplements in the form of powders, shakes, and bars have a higher demand and are an easy source of high protein intake.

Protein supplements are nutritional supplements that contain essential macronutrient required for the body. These supplements are intended to build muscle, repair tissue, and make enzymes and hormones. Sufficient protein intake helps to reduce the risk factors of cardiovascular disorders as well as aid in controlling other diseases such as cholesterol and blood pressure, among others.

However, high cost of protein supplements associated with low acceptance rate in developing countries may hamper the overall protein supplements market growth. Protein deficiency is a significant public health concern and authentic safe protein supplements are scarcely available in developing countries. Human body lacks in producing essential amino acids, as it is necessary to incorporate them from the diet. Volatility in the prices of raw materials used in protein supplements results in the price fluctuations of these supplements.

For instance, the prices of original protein supplements ranges from USD 50 to USD 300. The prices of these supplements have seen a significant rise over the past few years due to increasing inflation rate and growing demand among health-conscious people. Although, several industry players are emphasizing incorporating innovative approaches to attain cost effective and high protein rich supplements in the developing countries.

The COVID-19 pandemic arose as a global health pandemic, imposing significant medical burden and financial adversity on various sectors of the global economy. Several industries, including healthcare, have predicted significant transitions in the first half of 2020. The protein supplements market also witnessed a setback during the initial phase of the pandemic due to disruption of the supply chain across the globe.

Although most of the leading countries implemented a comprehensive lockdown, the focus was shifted to increase supply of essential products and services, which reduced demand for some non-essential products such as protein supplements. However, during the second phase of the pandemic the demand of protein supplements increased due to increasing awareness among people regarding the importance of health and fitness for better recovery.