Home > Food & Beverages > Proteins > Animal-Based Proteins > Protein Powder Market

Protein Powder Market Trends

Report ID: GMI4929
Published Date: Sep 2024
Report Format: PDF

Download Free Sample

Protein Powder Market Trends

The market is poised to experience robust growth through 2032, driven by the rising consumer preference for plant-based protein powders. With the increasing shift toward veganism and vegetarianism, consumers are seeking protein supplements that align with their dietary choices. In response, manufacturers are expanding their product offerings to include a wide range of plant-based protein powders, such as those derived from peas, soy, and rice. This trend will drive the market as businesses cater to the evolving preferences of health-conscious consumers.

For instance, in July 2024, GHOST, the lifestyle brand known for its sports nutrition products, energy drinks, dietary supplements, and apparel, took cookie flavors to the next level with the debut of GHOST WHEY x OREO “MINT.” A new collab to launch whey protein-infused Oreo cookies for pre-workout.

Authors: Kiran Pulidindi, Kunal Ahuja

Frequently Asked Questions (FAQ) :

The market size of protein powder reached USD 21.4 billion in 2023 and will grow at a 9% CAGR between 2024 and 2032, led by increasing health consciousness and the rising demand for fitness and wellness products.

The human nutrition supplement segment will record 9.2% CAGR through 2032, primarily due to increasing consumer focus on health, fitness, and wellness.

North America market will exceed USD 19.6 billion by 2032, owing to a strong health and fitness culture and high consumer awareness of nutritional supplements.

Prominent companies including Amway, Atlantic Multipower UK Limited, Herbalife International of America, Inc., GNC Holdings, Glanbia Group, Nestlé, Omega Protein, GlaxoSmithKline, Melaleuca Inc, Vitaco Health, ABH Pharma Inc, Makers Nutrition, Living Inc, Dalblads, Abbott Laboratories, Atlantic Multipower are operating in the industry.