Protein Powder Market Size

Protein Powder Market Size

Protein Powder Market size was valued at USD 21.4 billion and is projected to witness 9% CAGR from 2024 to 2032. This expansion is driven by the rising health and wellness trends, with consumers increasingly prioritizing fitness and balanced diets. The rising product portfolio expansions and innovative launches support the ongoing market demand.

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For instance, in June 2024, Pure Protein, a leading brand in 1440 Foods' sports and active nutrition lineup, unveiled its new All in One Protein Powder, available for purchase both in stores and online. This innovative product combines Whey protein, collagen, fiber, and other key ingredients into a single scoop, providing a convenient and comprehensive solution for daily nutrition.

 

Protein powders have gained popularity as a convenient and efficient source of high-quality protein, essential for muscle recovery, weight management, and overall health. The demand for protein powder has surged as more consumers incorporate it into their daily routines, contributing to the market growth.
 

The protein powder market will record substantial growth, propelled by the increasing awareness of the importance of protein in human nutrition. The rising incidence of chronic diseases such as obesity and diabetes has prompted consumers to adopt healthier lifestyles, including higher protein intake. The rising innovation and development of new products encourage growth in the market.
 

For instance, in July 2024, Alpino Health Food, the global leader in peanut protein, introduced a 100% peanut-based protein powder, poised to revolutionize the health industry. Developed in the Netherlands, this groundbreaking product established a new benchmark in the market, offering a high-quality alternative to conventional protein supplements suitable for everyone.
 

However, market growth may be hampered by the challenges associated with the high cost of animal-based protein powders and the growing popularity of plant-based alternatives. The competition between animal-based and plant-based protein powders could slow the adoption of traditional animal-based products.