Projection Mapping Market - By Offerings (Hardware, Software), By Dimension (2D, 3D, 4D), By Throw Distance (Short Throw, Standard Throw), By Application (Events, Advertising and Marketing, Entertainment, Large Venue) & Forecast, 2024 – 2032

Projection Mapping Market Size

Projection Mapping Market was valued at over USD 3.5 billion in 2023 and is set to grow at a CAGR of over 23% between 2024 & 2032. Brands and marketers are leveraging projection mapping for outdoor advertising campaigns, product launches, and promotional events to capture consumer attention & create memorable brand experiences. The ability to project onto various surfaces and structures enables creative and impactful advertising that stands out in crowded media landscapes.
 

For instance, in November 2022, Quince Imaging collaborated with 59 productions to offer projection mapping experience at the United Nations Building in New York for the lead-up to the 2022 FIFA World Cup 'Scoring for the Goals' Campaign. At the launch, visuals from a video were projected onto the UN building's General Assembly Terrace as well as the Secretariat and General Assembly buildings. The project involved handling the audio, video, and lighting requirements of the VIP event held on the General Assembly Terrace in addition to architectural projection mapping onto all three surfaces of the UN building.
 

Projection mapping allows advertisers and brands to create highly immersive & visually captivating experiences. By transforming ordinary surfaces into dynamic canvases, projection mapping captures the audience's attention in ways traditional advertising mediums often cannot. This visual impact is crucial in crowded marketplaces where capturing consumer attention is paramount. Brands increasingly utilize projection mapping at product launches, trade shows, and corporate events to create immersive environments that engage attendees. This interactive element not only enhances the event experience but also deepens the audience's connection with the brand, making the message more impactful.
 

The initial investment required for projection mapping technology including high-lumen projectors, specialized software, and skilled labor for content creation can be substantial. Setting up a projection mapping display involves logistical planning, physical setup, and technical calibration to ensure optimal alignment & synchronization of the projected images. This process often requires skilled technicians and can involve considerable labor costs, especially for large-scale or outdoor installations. This cost barrier may deter small- & medium-sized enterprises or organizations with limited budgets from adopting projection mapping solutions.
 

Projection Mapping Market Trends

Projection mapping is increasingly being integrated with AR and VR technologies to create immersive mixed-reality experiences. This integration enhances interactivity and engagement, offering new possibilities for events, entertainment, education & retail spaces. Beyond entertainment and advertising, projection mapping finds applications in new industries such as healthcare, education, and manufacturing. For example, it is used for patient education in healthcare, immersive learning experiences in education, and visualization of prototypes in manufacturing.
 

Cities and municipalities are leveraging projection mapping for urban beautification projects, cultural events, and public art installations. Projection mapping on buildings, monuments, and public spaces not only transforms urban environments but also fosters community engagement and attracts tourism. As environmental concerns become more prominent, there is a trend toward using projection mapping for eco-friendly advertising and art installations. Unlike traditional physical billboards or structures, projection mapping leaves no physical waste, making it a sustainable option for temporary displays.
 

Projection Mapping Market Analysis

Based on the throw distance, the market is divided into short throw, and standard throw. The standard throw segment dominated the global market with a share of over 54% in 2023. Standard throw projectors offer a balance between throw distance and image size, making them versatile for a wide range of projection mapping applications. Whether it's indoor settings or larger outdoor venues, standard throw projectors can accommodate various spatial configurations, from medium-sized rooms to larger halls and outdoor spaces.
 

Moreover, the adaptability of standard throw projectors to various projection surfaces and their capability to project from a reasonable distance without significant quality loss make them suitable for many creative and commercial projection mapping projects. This adaptability supports the execution of complex and dynamic mapping on buildings, stage sets, and irregular surfaces, driving the segment growth.
 

Based on the dimension, the market is divided into 2D, 3D, and 4D. The 3D segment is expected to register a CAGR of over 25% during the forecast period and reach a revenue of over USD 8.5 billion by 2032. The entertainment industry, including theater, concerts, festivals, and theme parks, is increasingly leveraging 3D projection mapping to create spectacular visual narratives and augment live performances. The ability of 3D mapping to enhance storytelling and create immersive environments is pushing its growth in these sectors. 3D projection mapping offers audiences more immersive and engaging experiences compared to traditional 2D projections.
 

By adding depth and the illusion of three-dimensionality, 3D mapping can transform surfaces and objects into dynamic, interactive displays that captivate viewers, driving demand for more sophisticated visual experiences. Moreover, there is a growing demand for personalized and interactive content in various applications of projection mapping. 3D projection mapping, with its ability to create interactive displays that respond to audience movements or inputs, meets this demand, offering tailored experiences that boost engagement.
 

Asia Pacific dominated the global projection mapping market in 2023, accounting for a share of over 30%. Countries in the Asia Pacific region, such as Japan, China, South Korea, and Australia, have vibrant entertainment and tourism sectors that extensively use projection mapping for events, theme parks, museums & cultural festivals. The desire to offer unique experiences to both locals and tourists drives the demand for projection mapping technologies.
 

For instance, in February 2024, the Tokyo metropolitan government began nightly projection mapping displays. The 48-story Main Building No. 1 of the complex started hosting free shows, beginning February 25. The display is expected to attract a lot of attention from both tourists and locals. It will also project images onto its eastern facade, spanning an area of approximately 14,000 square meters, or 127 meters in height and 110 meters in width, from the building's 4^th to 32^nd floors. With a dense population and booming economies, the demand for innovative and eye-catching advertising methods is high in the Asia Pacific region. Businesses are seeking new ways to capture consumer attention in crowded marketplaces, making projection mapping an attractive option for creating memorable advertising campaigns on buildings, monuments, and other urban surfaces.
 

Projection Mapping Market Share

Panasonic Corporation and Barco NV hold a significant share of over 20% in the market. Panasonic Corporation holds a major market share in the projection mapping industry due to its leading-edge, high-brightness projectors and comprehensive software solutions. Their reliable and innovative technologies, along with strong global brand recognition, enable spectacular, large-scale visual presentations across various applications and industries.
 

Barco NV secures a significant market share in the industry by offering high-quality, cutting-edge projectors known for their brightness, resolution, and durability. Their expertise in visual technology, coupled with strong customer service and innovative solutions, makes them a preferred choice for professional projection mapping applications.
 

Projection Mapping Market Companies

Major players operating in the projection mapping industry are:

• Panasonic Corporation
• Barco NV
• Christie Digital Systems USA, Inc
• Green Hippo Ltd.
• AV Stumpfl GmbH
• Seiko Epson Corporation
• BenQ America Corp.
   

Projection Mapping Industry News

• In January 2024, Barco NV launched I600 and QDX projectors. The I600 4K UHD single-chip laser phosphor projector is designed to offer exceptional color fidelity, high resolution and a long lifetime. With its compact and lightweight design, weighing under 25 kgs (55.1 lbs). The integration of next-generation Barco Pulse electronics ensures a seamless experience, delivering smoother images at the lowest latency, while the new Barco-patented SuperShift technology guarantees the sharpest 4K UHD images. The long-lasting image quality, multichannel compatibility, and adaptability of this projector make it ideal for a variety of uses, including corporate events, museums, art exhibits, simulation environments, and projection mapping.
   
• In May 2022, Sharp NEC Display Solutions Europe launched NEC PX2201UL projector model. The ultra-bright 1DLP model with RB laser technology offers excellent colour performance while still being relatively compact. Wide-interface selection and Edge Blending technology support the use of two or more projectors for wide visual angles. The PX2201UL is portable and reasonably small. As such, it excels in fields like higher education, the entertainment sector, particularly in museums and for sophisticated projection mapping, where color performance and vivid images are crucial.
   

The projection mapping market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue (USD Million) from 2018 to 2032, for the following segments:

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Market, By Offerings

• Hardware
• Software

Market, By Dimension

• 2D
• 3D
• 4D

Market, By Throw Distance

• Short throw
• Standard throw

Market, By Application

• Events
• Advertising and Marketing
• Entertainment
• Large Venue
• Others

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • ANZ
  • Rest of Asia Pacific 
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America 
• MEA
  • UAE
  • Saudi Arabia
  • South Africa
  • Rest of MEA