Professional Beauty Services Market Analysis

Professional Beauty Services Market Analysis

To get key market trends

  Download Free Sample

Based on services, the market is divided into skin care, hair care, nail care, and others. The skin care segment holds around 35% market share in 2022. The introduction of new skincare products is driving the skin care segment growth within the professional beauty services market. Innovative skincare formulations including serums, masks, and specialty treatments are creating the demand for professional expertise to guide consumers in effectively selecting & using these products. For instance, in September 2023, OLIVIAUMMA LLC unveiled its latest addition in the Korean skincare market with the launch of the company’s Glass Skin Tanghulu brand. Tanghulu, a sugar-coated fruit-resembling glass, is currently a sensation in South Korea. Additionally, these products often require specialized application techniques, making professional services essential for generating optimal results and ensuring a lucrative market for skincare services.
 

Based on gender, the professional beauty services market is categorized into male and female. The female segment holds around 79% in 2022 and is projected to grow through 2032. The influence of social media and beauty influencers has been a significant factor driving women's engagement in professional beauty services. Through platforms including Instagram, YouTube, and TikTok, influencers showcase the latest beauty trends, product reviews, and transformations. This exposure encourages women to experiment with various treatments & services to achieve the looks they admire, thereby leading to the increased demand for professionals who can help them achieve these beauty goals. The visual nature of social media makes it a powerful tool for promoting beauty services and fostering consumer interest.
 

North America led the global professional beauty services market in 2022, accounting for a major share of over 32%. The dominance of the U.S. within the North America market can be attributed to its large consumer base and robust economic strength. With a diverse population, the U.S. caters to a wide spectrum of beauty needs & preferences; this is fostering market growth. A strong & stable economy provides consumers with the financial capacity to invest in a plethora of professional beauty services and premium beauty products. This vast & varied demographic landscape, coupled with economic affluence, is benefiting the growth of beauty businesses, thereby making the U.S. a pivotal player in the North American professional beauty services industry.