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The market is witnessing robust growth owing to the increasing adoption of advanced processing technologies that preserve the nutritional content of fruits and vegetables while extending their shelf life. Trends such as the rising popularity of organic and minimally processed foods are gaining traction as consumers become more health-conscious.
For instance, a report by the Organic Trade Association noted a 12% increase in organic food sales in 2023. Furthermore, the demand for frozen and pre-cut fruits and vegetables is surging due to the convenience they offer. According to a survey by the Food Marketing Institute, 70% of consumers prefer pre-cut fruits and vegetables for convenience. The market is also benefiting from innovations in packaging, such as vacuum sealing and modified atmosphere packaging, which help maintain freshness and quality.