Probiotics Market Trends

Probiotics Market Trends

The probiotics industry is witnessing a remarkable trend driven by increasing research on their use in animals and pets. Studies suggest that probiotics can significantly enhance pet health and well-being, resulting in better digestive health, immune function, and overall energy. This has propelled the demand for probiotic supplements designed specifically for animals such as dogs, cats, and livestock. Pet owners are increasingly looking for natural preventive health solutions and are looking at probiotics as a critical component of their pet’s diet.
 

This trend is reflected in the livestock industry, where probiotics are being introduced into animal feed to promote gut health, increase growth, and reduce the need for antibiotics. Transition to sedentary farming practices and health care further supports this trend. Innovations in the manufacturing and distribution of probiotics, such as capsules, powders, and liquids, have made these products more accessible and attractive. As a result, the probiotics market for animals is poised for growth, reflecting broader consumer trends toward comprehensive preventive health care.
 

Citing an instance, in January 2024, researchers identified two types of probiotic strains that can help obese dogs lose weight. The study, published in the American Society for Microbiology journal Microbiology Spectrum, aimed to prevent metabolic diseases in companion animals and identify probiotics suitable for long-term safe use.