Probiotic Yogurt Market Analysis

Probiotic Yogurt Market Analysis

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Based on product source animal based dominated the segment with the highest market size of USD 1.6 billion in 2022. Dairy products provide an excellent medium for the growth and maintenance of probiotic bacteria. The natural sugars (lactose) in milk provide a food source for probiotics, helping them thrive and remain viable in the product. This makes it easier to maintain the desired probiotic levels in dairy-based yogurt.
 

Based on flavor, flavoured segment dominated the segment with the revenue share of 69.5% in 2022. Not everyone enjoys the tangy or sour taste of plain yogurt. Flavored probiotic yogurt helps mask this natural tanginess and makes the product more palatable, particularly for those who are new to probiotics or yogurt in general.
 

Based on fat content regular segment dominated the market with revenue share of 55.2% in 2022. As consumers become more aware of the health risks associated with excessive sugar consumption, they are seeking products with less added sugar. Plain yogurt provides a naturally tangy flavor without relying on significant sugar content.
 

Based on distribution channel hypermarket and supermarkets dominated the segment with the highest revenue share of 34.8% in 2022. Hypermarkets and supermarkets offer a wide range of products, making it convenient for consumers to find probiotic yogurt alongside other groceries. This one-stop shopping experience appeals to busy consumers who prefer to purchase all their essentials in one location.
 

Based on distribution channel hypermarket and supermarkets dominated the segment with the highest revenue share of 34.8% in 2022. Hypermarkets and supermarkets offer a wide range of products, making it convenient for consumers to find probiotic yogurt alongside other groceries. This one-stop shopping experience appeals to busy consumers who prefer to purchase all their essentials in one location.
 

The Asia pacific probiotic yogurt market exceeded USD 910 million in 2022. There is a growing awareness of the health benefits associated with probiotic yogurt in the Asia-Pacific region. Probiotics are known to promote gut health, boost the immune system, and improve digestion, which aligns with the increasing interest in health and wellness among consumers. In addition, as people in the Asia-Pacific region adopt more Western dietary habits and lifestyles, there is an increased demand for dairy and dairy-based products, including yogurt. Probiotic yogurt is perceived as a healthy choice in this context.