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The proanthocyanidins industry is experiencing robust growth, driven by increasing consumer awareness of the health benefits associated with these powerful antioxidants, particularly in cardiovascular health, anti-aging, and cancer prevention. The demand is fueled by the rising trend of incorporating natural and plant-based ingredients into dietary supplements, functional foods, and beverages.
Additionally, the cosmetics industry is leveraging proanthocyanidins for their anti-inflammatory and skin-protective properties. The market is also benefiting from ongoing research and development activities aimed at enhancing the bioavailability and efficacy of proanthocyanidins, coupled with a growing preference for organic and non-GMO products. The Asia-Pacific region, particularly China and India, is emerging as a significant market due to increasing disposable income and a growing interest in preventive healthcare.