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The rising prominence of Network-as-a-Service (NaaS) models is another major factor driving the market growth. NaaS technology has grown widely popular as it allows enterprises to access private 5G networks without extensive infrastructure investments. The introduction of customizable NaaS solutions for enabling businesses to deploy and manage private networks more flexibly will contribute to industry development. To cite an instance, in August 2023, Lumen Technologies released its new NaaS platform with Lumen Internet On-Demand, its flagship service to offer radical flexibility to customers in buying, using, and managing networking services.