Printer & Printing Consumables Market Size - By Product (Printer, Printing Consumables), By Price (Low, Medium, High), By End-User (Individual, Commercial, Government Agencies, Industrial) By Distribution Channel (Online, Offline), Forecast 2024 – 2032

Printer & Printing Consumables Market Size

Printer & Printing Consumables market was valued at USD 48.3 billion in 2023 and is set to grow at a CAGR of over 4.8% from 2024 to 2032.
 

Governments may implement policies to support printing companies in international markets, such as trade agreements that facilitate the export of printing consumables and technologies. Export incentives and trade missions can also help printing companies access global markets more effectively. Investment in infrastructure such as printing facilities, technology parks, and industrial zones supports the growth of the printing industry. In addition, growing sector of education & financial institution, corporates, commercial printing services, media, retail, and government agencies incorporating printing solution is likely to drive the business growth.
 

Printer & Printing Consumables Market Trends

Commercial businesses are at the forefront of advancing printing technologies through significant investments in research and development. This includes enhancing inkjet, laser, and 3D printing technologies, as well as refining printing materials and consumables. Moreover, these enterprises are leading the charge in digitalizing printing processes, adopting technologies that provide enhanced flexibility, speed, and cost-efficiency compared to traditional methods. Additionally, printing continues to play a pivotal role in business marketing and advertising strategies.
 

Eco-friendly printing practices is actively driving growth of printer and printing consumables with advanced printing technologies, such as energy-efficient printers and recyclable materials like biodegradable inks and recycled paper, which meets rising consumer and regulatory demands for environmental responsibility. This shift not only reduces the environmental impact of printing processes but also resonates with environmentally conscious consumers and businesses alike. As businesses increasingly prioritize sustainability goals, the demand for eco-friendly printing solutions is poised to drive sustained market expansion into the future.
 

Printer & Printing Consumables Market Analysis

Printer & Printing Consumables is influenced by several key factors. Such as, consumers consider the intended use of the printer, whether for home use, small office work, or special needs such as photo printing, which determines the features needed and performance expectations. Budgetary constraints are important when consumers are evaluating the upfront cost of a printer and ongoing costs such as ink or toner cartridges. Print quality, reliability, and speed are important considerations, as are brand reputation and reliability for product reliability and customer support. Features such as wireless connectivity, mobile printing options, and ease of installation are also key to improving the user experience.
 

The printer segment was worth over USD 8.5 billion in 2023 and is expected to reach USD 12.7 billion by 2032, with a CAGR of 4.6%. Printers allow users to customize printed materials according to specific needs and preferences. This includes adjusting the paper size, choosing different paper types and print settings such as double-sided printing or borderless printing, and adding personal or branding elements. Printed materials play a key role in communication and collaboration. Whether it's sharing internal memos, sharing project updates, or sending proposals, printed documents facilitate effective communication between team members, stakeholders, and clients.
 

Based on price, the medium segment dominated about 57.1% share of the market in 2023 and is projected to reach a valuation of USD 42.5 billion by 2032. Medium-range printers are easily scaled to accommodate the growth a business may have in printing. They offer many options, including network connectivity options, added paper-handling features, and other extras like additional paper trays or finishing options such as stapling and hole-punching. Medium-range printers can very quickly be available everywhere in the world, providing easy access and compatibility with regional printing standards or requirements.
 

Based on end-use, the printer & printing consumables market is segmented into individual and commercial, government agencies, and industrial. In 2023, the commercial segment emerged as the market leader, commanding a substantial 64.2% market share, and is anticipated to reach a valuation of USD 48.3 billion by 2032. commercial sectors deal with long paperwork: contracts, reports, marketing materials, bills. Printers make it easier to manage documents and distribute them, thus helping in conducting business and intercommunicating. Printing is primarily required for internal communications within the company, such as employee handbooks, newsletters, training documents, and corporate policies. Printed materials ensure that information reaches employees effectively and consistently.
 

Asia Pacific region captured around 44.8% share of the printer & printing consumables market in 2023. and is expected to cross USD 33.6 billion by 2032. APAC region is a substantial part of the world's population, including the densely populated countries of China and India. This demographic factor alone creates a huge consumer market for printers and printing consumables. APAC is turning out to be a global manufacturing hub for consumer electronics and other goods, which also includes printers and printing consumables. Most multinational companies have set up their manufacturing facilities in APAC countries to tap into cost-related benefits and to also serve regional market demand, besides serving global markets.
 

Country Level Analysis

North America: In terms of country, the US is dominating the North America printer & printing consumables market with revenue of around USD 9.2 billion in 2023 and expected to reach around USD 14.4 billion by 2032. The US has a well-developed distribution infrastructure for both printers and their printing consumables. This is basically where manufacturers and retailers spread around the country to ensure that their products are always within easy reach for consumers in any part, whether urban or rural. It is also in the US that the manufacturers and service providers have the backing of customer support and service infrastructure, including warranties, maintenance contracts, and technical support.
 

Asia Pacific: China is leading the Asia Pacific printer & printing consumables market is growing at the fastest growth rate of around 5.3% with a market share of around 37.5% in 2023. China has a large population and fast economic growth. The rapidly growing middle class, with faster technology adoption rates across consumer and business segments, creates heavy demand for printers and printing consumables. Policies initiated by the Chinese government, geared at stimulating the development of this sector, support innovation, R&D processes, and investments in manufacturing infrastructure. This enables local and international companies to thrive in the marketplace.
 

Europe: Germany is leading the Europe printer & printing consumables market is growing at the fastest growth rate of around 5.1% with a market share of around 27.4% in 2023. Germany has the latest expertise in manufacturing and precision engineering technologies. Almost all leading printer manufacturers have a production facility or key operations in Germany, which could contribute to the high quality in producing printers and printing consumables. Germany is also located at the middle of Europe, which eases access to the core markets across the EU. Also, efficient distribution networks ensure that printers and consumables are quickly delivered across the European region to the end-user.
 

Printer & Printing Consumables Market Share

The key players operating in the market are Canon, HP, Brother, Epson, Kyocera, NEC, Ricoh all together comprising a market share of 70-80% in 2023. One major factor that has contributed to their dominance is continuous innovation in printing technology. Companies reinvest a lot in research and development with new feature introductions, quality prints, enhanced speed, and low operating costs. Examples include Epson's Precision Core and HP's Page Wide technologies. They have invested a large part of their revenue for several decades in building strong brand identities based on reliability, quality, and innovative ways with printing technology.

Printer & Printing Consumables Market Companies

Major players operating in the printer & printing consumables industry include:

• Canon
• HP
• Brother
• Epson
• Kyocera
• NEC
• Ricoh
• Lexmark International
• Seiko Epson Corporation
• ACM Technologies Inc.
• AstroNova Inc.
• Nazdar Ink Technologies; L.P.
• Eastman Kodak Co.
• DIC Corporation
• Xerox Corporation
   

Printer & Printing Consumables Industry News

• In April 2024, Epson launched the new AM-C400 and AM-C550 MFP inkjet printers to offer better solutions for the A4 format market. These new products offer the energy-saving and productivity benefits of Epson's current inkjet printers but in a smaller A4 format. This launch expands the company's current range of 14 inkjet printers and offers a solution for users with higher print volumes.
   
• In February 2024, HP launched a new range of OfficeJet Pro printers designed to meet the printing needs of small and medium businesses (SMBs) in India. The company claims that the latest line of printers offers convenient and durable printing solutions and helps businesses increase productivity even in remote work situations.
   
• In February 2023, Seiko Epson Corporation announced that it will begin selling two new inkjet print head models that support solvent inks in the first half of fiscal year 2023, starting in April 2023. The new I3200(8)-S1HD and S800-S1 are compatible with many inks used in industrial applications In addition to water-based, UV-curable and eco-soluble inks, they support oil-based, solvent-based and other types of inks in digital printing applications for production printing.
   

This Printer & Printing Consumables market research report includes in-depth coverage of the industry, with estimates & forecasts in terms of revenue (USD Billion) and volume (Million units) from 2021 to 2032, for the following segments:

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Market, By Product

• Printer  
  • Inkjet printers
  • Laser Printers
  • Others (Thermal, 3D, etc.)
• Consumable 
  • Paper
  • Cartridges
  • Ink
  • Toner
  • Others

Market, By Price

• Low
• Medium
• High

Market, By End-Use

• Individual
• Commercial 
  • Corporate
  • Education Institutes
  • Media & Publication Houses
  • Printing Centers & Stationary
  • Others (Healthcare, Retail, etc.)
• Government Agencies
• Industrial

Market, By Distribution Channel

• Online
• Offline

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific 
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• MEA
  • UAE
  • Saudi Arabia
  • South Africa
  • Rest of MEA