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Major players include
Companies aim at ensuring considerable product differentiation and actionable solutions through R&D and product innovation activities. Focal areas include extensiveness of the product portfolio, quality of the products and services, performance characteristics, availability, etc. Companies accounting for printed and chipless RFID market share also need to ensure effective branding and strong customer relationships to sustain in the competition.
In October 2014, Zebra acquired Motorola Solutions’ Enterprise Business, which helped the company gain Motorola’s RFID hardware, mobile computing, card printing, bar coding, and cloud-based devices businesses.
In addition to products, Alien Technology also has a strong service portfolio, comprising technical consulting, program and project management, system configuration, training services, etc.