Preserved Flowers Market - By product (Rose, Hydrangea, orchid, Chrysanthemum, Gardenias, Gerberas), By Preserving techniques (Air drying, silica gel, sand, pressing flowers, epoxy resin, others), By Application, By Price range, By Distribution Channel (Online, offline), Forecast 2024 -2032

Preserved Flowers Market Size

Preserved Flowers Market size was valued at USD 189 million in 2023 and is anticipated to register a CAGR of over 5.3% between 2024 and 2032. The market is experiencing significant growth due to the increasing demand for long-lasting floral arrangements.
 

Preserved flowers, with their extended lifespan compared to fresh flowers, offer sustained beauty and reduce the need for frequent replacements. This durability not only enhances their economic value but also provides convenience, as they require minimal maintenance. As consumers seek attractive and enduring floral solutions, the preference for preserved flowers rises, positioning them as the favored choice for those desiring long-lasting and low-maintenance options.
 

Advancements in preservation techniques is further contributing to the growth of the preserved flowers market by enhancing product quality, variety, and appeal. Innovations such as improved drying methods, more effective stabilizing agents, and advanced coloration techniques have significantly increased the longevity and visual appeal of preserved flowers. These advancements ensure that flowers maintain their natural look, feel, and vibrancy over time, making them more attractive to consumers. Additionally, new techniques allow for greater customization and preservation of a wider range of flower types, expanding market offerings and meeting diverse consumer preferences. As preservation technology continues to evolve, it contributes to the growing popularity and market expansion of preserved flowers.
 

High initial costs and cultural preferences present significant challenges for the preserved flowers market. Producing and preserving flowers requires specialized techniques and materials, leading to elevated expenses. These costs are often passed on to consumers, making preserved flowers less accessible compared to the more affordable and widely available fresh flowers.
 

Additionally, in many cultures, fresh flowers hold deep symbolic and traditional significance, often associated with rituals, celebrations, and everyday life. For instance, in regions where fresh flowers are integral to events like weddings, religious ceremonies, and festivals, preserved flowers may not be as readily accepted or valued. This cultural attachment can limit the appeal of preserved flowers, as they may be perceived as less authentic or traditional compared to fresh blooms.
 

Preserved Flowers Market Trends

The market is witnessing a significant trend towards the Advanced methods such as freeze-drying and silica gel drying are now widely used to better preserve the natural color, shape, and texture of flowers, significantly improving their quality and longevity. Additionally, there is a growing emphasis on using eco-friendly and non-toxic substances for preservation, responding to the increasing consumer demand for sustainable products. These advancements also allow for greater customization in flower arrangements, offering unique designs tailored to individual preferences and special occasions. These trends enhance the appeal and functionality of preserved flowers while aligning with evolving consumer expectations for both quality and environmental responsibility
 

Preserved Flowers market Analysis

Based on flower type, the market is divided into rose, hydrangea, orchid, chrysanthemum, gardenias, gerberas, others (filler flowers, peony, carnation). In 2023 the rose flower is dominating segment accounting for a revenue of USD 45.31 million and is expected to reach 63.10 million in 2032. Roses dominate the preserved flowers market due to their significant symbolic value, aesthetic appeal, and versatility. Universally associated with love, beauty, and affection, roses are a popular choice for gifts and decorations.
 

Their classic elegance and a wide range of colors enhance their appeal, while their ability to fit into various arrangements, from bouquets to centerpieces, makes them a versatile option for both personal and commercial uses. Preserved roses offer a long-lasting alternative to fresh flowers, appealing to consumers looking for durable floral décor. Additionally, the widespread availability of preserved roses and their cultural significance in many traditions further drive their dominance in the market. The ability to customize preserved roses in terms of color, size, and packaging also contributes to their popularity, making them ideal for special occasions and corporate gifts.
 

Based on Preserving techniques, the preserved flowers market is divided into air drying, silica gel, sand technique, pressing flowers, epoxy resin, others (immersion, spraying). In 2023 Air drying held a leading market share of 46% and is anticipated to grow at a CAGR of 4.1% during the forecasted period. Cost-effectiveness and simplicity are driving the air drying technique to the forefront of the market. This method stands out for its affordability, requiring only basic equipment and minimal training, making it a go-to choose for both commercial entities and DIY enthusiasts.
 

The straightforward nature of the process means there's no need for specialized tools or chemicals. Furthermore, its reliance on natural air and reduced chemical use positions it as an environmentally friendly option. Air-dried flowers closely resemble their natural state in appearance and texture, catering to those who prioritize authenticity. While they might not boast the same vibrancy in color as some alternative preservation methods, their effectiveness in preservation is undeniable. Moreover, the durability of air-dried flowers, which can last for years with little degradation, enhances their appeal as a long-lasting floral decor choice.
 

North America dominated the market with a revenue of 66.47 million in 2023 and is expected to reach 78.29 million by 2032. The market dominance is driven by strong consumer demand, advanced distribution networks, and high disposable incomes. The region's consumers exhibit a clear preference for unique and long-lasting floral arrangements, which drives market growth. Well-developed distribution networks ensure widespread availability and accessibility of preserved flowers.
 

Additionally, higher disposable income levels enable consumers to invest in premium floral options. The increasing interest in home décor and interior design further boosts the market, as preserved flowers provide stylish and enduring decoration solutions. Moreover, North American companies lead in innovation, developing new preservation techniques and products that enhance the appeal and variety of preserved flowers.
 

North America: The U.S. dominated the preserved flowers market with a market share of 79.05% and is anticipated to grow at a CAGR of 3.7% during the forecasted time period. The U.S. leads the market due to high consumer demand for unique and long-lasting floral products, supported by strong economic factors like high disposable income. Advanced distribution networks ensure widespread availability, while U.S. companies drive innovation in preservation techniques and product development.
 

Europe: Germany preserved flowers market accounted for a market share of 24.4% in 2023 and is anticipated to grow at CAGR of 5.6% during the forecasted period. Flowers market. Germany’s focus on high-quality products and innovation drives the development of advanced preservation techniques and premium preserved flower offerings. This commitment to excellence ensures that consumers receive well-crafted and visually appealing floral arrangements.
 

Asia pacific: Japan accounted for a market share of 32.9% in 2023 and is anticipated to grow at a CAGR of 4.5% during the forecast period. In Japan, flowers hold significant cultural and traditional value, and preserved flowers align with the Japanese appreciation for beauty and attention to detail, making them a popular choice for both personal and ceremonial use. Japan boasts advanced retail and distribution networks that ensure the widespread availability of preserved flowers. Both physical stores and e-commerce platforms effectively reach a broad consumer base.
 

Preserved Flowers Market Share

In 2023, dominant market players, including Verdi uk, shida preserved flowers, rose amor, fleurs depargne and florever. The top companies collectively hold a substantial 5-10 % market share. These industry leaders are actively engaged in strategic initiatives such as mergers & acquisitions, facility expansions, and partnerships to broaden their product portfolios, reach a wider customer base, and strengthen their market presence. These companies continuously invest in research and development to improve preserved flowers products and incorporate new preservation techniques, allowing them to stay ahead of the competition.
 

Preserved Flowers Market Companies

Major players operating in the market include:

• Beijing Sweetie-Gifts Co., Ltd.
• EXCELLENT FLOWERS INC
• Fleurs depargne
• Flor Keeps 
• Florever.Co., Ltd
• Immortal Fleur. 
• Native Apothecary
• Nord blooms
• Ohchi Nursery Ltd.
• Rose amor
• Shida Preserved Flowers Ltd
• STILLA
• The Million Roses
• Verdi UK Ltd
• Verdissimo young forever
   

Preserved Flowers Industry News

• In January 2024, Florever Co., Ltd. launched "Annabelle," a new product featuring delicate soft petals that complement various floral designs. Annabelle's subtle petals serve effectively as fillers.
   
• In November 2023, Florever Co., Ltd. unveiled "Mix Palette," an assorted product featuring Spray Rose, Mediana Rose, and Mini Carnation.
   

The preserved flowers market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Million) and volume (Million Units) from 2018 to 2032, for the following segments:

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Market, by Flower type, (USD Million) (Million units)

• Rose
• Hydrangea
• Orchid
• Chrysanthemum
• Gardenias
• Gerberas
• Others (Filler flowers, Peony, carnation)

Market, by Preserving techniques, (USD Million) (Million units)

• Air drying
• Silica gel
• Sand technique
• Pressing flowers
• Epoxy resin
• Others (immersion, Spraying)

Market, by Application, (USD Million) (Million units)

• Gifting
• Home decoration
• Wedding events
• corporates settings
• Retail and hospitality
• Others (Art memorials, Fashion, luxury packaging)

Market, by Price, (USD Million) (Million units)

• Low
• Medium
• High

Market, by Distribution channel, (USD Million) (Million units)

• Online
  • E-commerce websites
  • Company websites 
• Offline
  • Specialty floral shops
  • Home decor stores
  • Others (Departmental stores, Gift shoppes)

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
  • Rest of North America 
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Malaysia   
  • Indonesia
  • Rest of Asia Pacific 
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America 
• MEA
  • Saudi Arabia
  • UAE
  • South Africa
  • Rest of MEA