Prepared Flour Mixes Market Size - By Product (Bread Mixes, Pastry Mixes, Batter Mixes), End-Use (Household, Bakery Shop, Food Processing Industry), Regional Outlook, Growth Prospect & Global Forecast, 2023 – 2032

Prepared Flour Mixes Market Size

Prepared Flour Mixes Market size is estimated to record substantial growth at more than 7.5% CAGR between 2023 and 2032. The booming e-commerce sector and online sales combined with the rising innovations in packaging designs will favor the industry development. The growing prominence of eye-catching packaging and innovative designs in influencing consumer purchasing decisions has compelled manufacturers to focus on packaging to communicate product quality and convenience.

For instance, in January 2021, renowned brand of Conagra Brands, Duncan Hines, launched a new collection of fun and colorful over the top baking kits inspired by social media bakeries, and baking influencers.  The surging emphasis on clean and transparent labels along with limiting preservatives as well as artificial additives and flavors will also drive the market demand.

Prepared Flour Mixes Market Growth Drivers & Restraints

The rising preference for ready-to-eat food products along with the surging inclination to wheat-based food items will drive the market growth. As per a study released in BioMed Central Ltd, 36% of adults in the U.S. reportedly consumed ready-to-eat meals in 2020. However, the increasing infrastructure spending costs on the production of prepared flour mixes based on the nature and scale of investments may limit the industry development to some extent.

COVID-19 Impact

The COVID-19 pandemic had significant impact on the prepared flour mixes market size. The stringency of lockdown and restrictions led to the surge in home baking, creating higher demand for cake mixes, bread mixes, and pancake mixes. The wave of panic-buying and stockpiling of food items, particularly in the initial stages of the pandemic also resulted in the rising sales of prepared flour mixes. The increased popularity of home-baked bread during the outbreak made way for the unprecedented demand for flour and bread mixes at the consumer level. For instance, Australia-based organic grain processor Kialla Pure Foods revealed that orders witnessed 300% increase on demand from the previous fortnights.

Prepared Flour Mixes Market Trends

The robust demand for gluten-free and allergen-free flour mixes driven by rising health concerns, increased consumer awareness and changing dietary preferences will drive the industry growth. To cater to larger portion of the population, gluten-free and allergen-free products, such as flour mixes are easily and abundantly available in mainstream grocery stores. The ongoing efforts by several food brands and manufacturers on developing better formulations and blends to mimic the texture and taste of traditional wheat flour will also contribute to the product adoption. For instance, in June 2023, North American oldest operating commercial flour mill Arva Flour Mills launched its gluten-free line under its Arva Flour Mills brand.

Prepared Flour Mixes Market Analysis

The batter mixes segment is expected to hold significant share of the prepared flour mixes market by 2032. The surging consumption of seafood has prompted the need for greater flexibility in baking preparations for several kind of seafood, including mollusks, shellfish, and marine fishes. As per the FAO (Food and Agriculture Organization of the United Nations), the production of molluscs reached USD 29.8 billion in 2020. The rising preference for batter mixes sourced from plant-based ingredients, such as chickpea flour, rice flour, potato starch and coat foods to cater to different palates will also influence the product uptake.

Prepared flour mixes market from the bakery shop segment generated substantial revenue in 2022 and is expected to grow at notable CAGR from 2023 to 2032, attributed to the widespread acceptance of pastry, batter, and bread mixes in bakery shops to limit flaking in pastries and improving crumb consistency.

The utilization of prepared flour mixes helps to simplify the baking process as it eliminates the need for measuring and combining individual dry ingredients. The surging rate of consumption of bakery and confectionery preparations will further contribute to the segment growth. As per Dojo's analysis, the U.K.'s bakery and patisserie sector logged in 56.9% rise post the upliftment of COVID-19 restrictions.

Germany prepared flour mixes market is poised to witness over 7% CAGR through 2032, due to the rising focus on R&D initiatives to offer high-quality and customized solutions to several baking businesses in the country. To cite an instance, in May 2023, German researchers highlighted the importance of utilizing new and tailormade proteins for stabilizing the interface between the dough and gas bubbles. The growing health-conscious population along with the rising consumption of whole grain products, reduced sugar, and gluten-free formulations will add to the regional industry growth.

Prepared Flour Mixes Market Share

Some of the prominent prepared flour mixes market players include ;

• Interflour
• CJ Foods Milling Vietnam LLC
• Archer Daniels Midland Company (ADM)
• Puratos
• Lesaffre
• Bakels Worldwide
• International Mix J.V. (Intermix)
• Enchance Proteins
• Luscombe
• Echema Technologies
• Allied Mills
• Grand Place Puratos
• Nisshin Seifun Group
• NITTO-FUJI INTERNATIONAL
• Yihai Kerry
• Rich Products Corporation
• Vinh Thuan
   

Prepared Flour Mixes Industry News

• In August 2023, Puratos UK established a new standard in choux pastry with the introduction of its first Vegan Choux mix to empower pâtissiers in expanding its plant-based portfolio for meeting the growing market requirements.
   

• In May 2023, ADM launched HarvestEdge Oro to offer authentic pizza experiences made from sustainably sourced wheat in a bid to expand its HarvestEdge line of flours, specialty grains and blends.
   

This prepared flour mixes market research report includes in-depth coverage of the industry, with estimates & forecast in terms of volume in Kilo Tons revenue in USD Million from 2018 to 2032, for the following segments:

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Market, By Product

• Bread Mixes
• Pastry Mixes
• Batter Mixes
• Others

Market, By End-Use

• Household
• Bakery Shop
• Food Processing Industry
• Others

The above information has been provided for the following regions and countries:

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Thailand
  • Indonesia
  • Malaysia
  • Vietnam
• Latin America (LATAM)
  • Brazil
  • Argentina
• Middle East & Africa (MEA)
  • Saudi Arabia
  • UAE
  • South Africa