Premium Electric Motorcycle Market Analysis

Premium Electric Motorcycle Market Analysis:

Based on product, the market is divided into sports and off-road. Sports segment accounted for around 80% of the market share in 2022. The exclusive launches of sports electric bikes are boosting growth in the sports segment of the premium electric motorcycle industry. These cutting-edge models offer advanced technology, high performance, and sleek designs, catering to enthusiasts seeking both speed and sustainability. For instance, in October 2023, Kawasaki launched two electric motorcycle models, the Ninja Z e-1 and e-1, in the U.S. Both EVs utilize identical powertrains and features but vary in body styles, with the fully faired Ninja e-1 and the naked Z e-1. They are equipped with two detachable 1.5 kWh lithium-ion batteries, providing an estimated range of 65 km per charge. The launch is aimed at expanding consumer choices and enhancing the overall appeal of electric motorcycles, boosting demand in the premium sports segment.

Based on battery capacity, the market is categorized into below 10 kWh, 10 – 15 kWh, 15 – 20 kWh, and above 21 kWh. The 10 – 15 kWh segment accounted for around 43% of the market share in 2022 and is projected to grow through 2032. The 10 to 15 kWh battery capacity in premium electric motorcycles strikes a balance between power and weight, thereby proliferating product demand. This capacity range ensures that motorcycles have sufficient power to deliver high performance while maintaining a reasonable weight, thereby enhancing agility and handling. It offers riders a potent combination of acceleration and range, making bikes with this capacity ideal for both city commuting and long-distance journeys. This propels the popularity of 10 to 15 kWh battery capacity within the premium electric motorcycle market.

Europe led the global premium electric motorcycle industry with a major share of over 30% in 2022. The introduction of uniquely designed electric motorcycles in France is fueling growth in the European market. These innovative designs capture consumer attention and demand, setting new trends in the industry.