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This shift in consumer behavior is characterized by a heightened awareness of the importance of maintaining a healthy lifestyle. As part of this broader trend, individuals are becoming more discerning about the quality of the products they consume, including their choice of beverages. In the context of the premium bottled water market, this emphasis on health and wellness has driven consumers to seek cleaner and more sophisticated hydration options.
Cleaner hydration options refer to water products that are perceived as being of higher purity and quality. Consumers are increasingly concerned about contaminants, such as impurities or pollutants, in their drinking water. They are looking for premium bottled waters that offer filtration or purification processes to ensure that the water they consume is free from these contaminants.