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Pregnancy Tracking and Postpartum Care Apps Market Trends

Report ID: GMI10436
Published Date: Jul 2024
Report Format: PDF

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Pregnancy Tracking and Postpartum Care Apps Market Trends

Pregnancy tracking and postpartum care apps have evolved with advanced features, enhancing their utility and attractiveness to users.
Features such as real-time monitoring of vital signs, interactive symptom tracking, personalized nutrition plans, and integration with wearable devices have become standard. These advancements not only improve user engagement but also provide healthcare professionals with valuable data for better patient management.
Therefore, as apps continue to innovate, offering comprehensive and user-friendly interfaces, their adoption is expected to grow, catering to the increasing demand for convenient and effective maternal health solutions.

Authors: Mariam Faizullabhoy, Gauri Wani

Frequently Asked Questions (FAQ) :

Global pregnancy tracking and postpartum care apps industry was valued at USD 273.9 million in 2023 and is anticipated to register 18.9% CAGR between 2024 and 2032, driven by availability of advanced features in the app and increasing incidence of postpartum complications.

The smartphones segment in the market accounted for USD 175.9 million in 2023, attributed to the widespread adoption of smartphones worldwide for offering unparalleled accessibility and convenience to users.

U.S. pregnancy tracking and postpartum care apps market is expected to reach USD 517.7 million by 2032, driven by high adoption of digital health technologies and the growing consumer reliance on mobile devices.

AMILA, Baby2Body Limited, Babylist, Inc, Everyday Health, Inc., Flo Health Inc., Glow Inc., OTS Solutions, Ovia Health, Koninklijke Philips N.V., and Preglife AB, among others.