Pregnancy Tracking and Postpartum Care Apps Market Size

Pregnancy Tracking and Postpartum Care Apps Market Size

Pregnancy Tracking and Postpartum Care Apps Market size was valued at around USD 273.9 million in 2023 and is estimated to grow at 18.9% CAGR from 2024 to 2032. Pregnancy tracking and postpartum care apps are mobile applications designed to support expectant and new mothers. These apps provide features such as tracking pregnancy milestones, monitoring fetal development, offering health and wellness tips, and providing postpartum care guidance. They often include tools for appointment reminders, symptom tracking, and community support.

The rising incidence of postpartum complications has spurred demand for pregnancy tracking and postpartum care apps, which facilitate early detection of conditions such as postpartum depression, hypertension, and infections through symptom monitoring and intervention alerts. For instance, PostpartumDepression.org reports that approximately 10% of women experience postpartum depression, with some studies indicating a prevalence as high as 1 in 7. These apps aim to reduce maternal morbidity by providing accessible support and information, addressing a critical healthcare need. Thus, as awareness and healthcare focus on postpartum care increase, the market for these apps is poised for growth, contributing to improved maternal health outcomes globally.

 

Furthermore, there has been a notable increase in awareness concerning maternal health, propelling the demand for pregnancy tracking and postpartum care apps. Expectant mothers and healthcare providers are increasingly recognizing the importance of monitoring maternal health throughout pregnancy and postpartum periods. These apps provide accessible tools for tracking various health metrics, offering personalized advice, and promoting proactive healthcare management. This trend has significantly contributed to the expansion of the market as users seek reliable resources to enhance maternal and fetal well-being.