Pregnancy Tracking and Postpartum Care Apps Market
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Pregnancy Tracking and Postpartum Care Apps Market size was valued at around USD 273.9 million in 2023 and is estimated to grow at 18.9% CAGR from 2024 to 2032. Pregnancy tracking and postpartum care apps are mobile applications designed to support expectant and new mothers. These apps provide features such as tracking pregnancy milestones, monitoring fetal development, offering health and wellness tips, and providing postpartum care guidance. They often include tools for appointment reminders, symptom tracking, and community support.
The rising incidence of postpartum complications has spurred demand for pregnancy tracking and postpartum care apps, which facilitate early detection of conditions such as postpartum depression, hypertension, and infections through symptom monitoring and intervention alerts. For instance, PostpartumDepression.org reports that approximately 10% of women experience postpartum depression, with some studies indicating a prevalence as high as 1 in 7. These apps aim to reduce maternal morbidity by providing accessible support and information, addressing a critical healthcare need. Thus, as awareness and healthcare focus on postpartum care increase, the market for these apps is poised for growth, contributing to improved maternal health outcomes globally.
Report Attribute | Details |
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Base Year: | 2023 |
Pregnancy Tracking and Postpartum Care Apps Market Size in 2023: | USD 273.9 Million |
Forecast Period: | 2024-2032 |
Forecast Period 2023 - 2032 CAGR: | 18.9 |
2023 Value Projection: | USD 1.3 Billion |
Historical Data for: | 2021-2023 |
No of Pages: | 98 |
Tables, Charts & Figures: | 213 |
Segments Covered: | Application, Device, Platform, and Region |
Growth Drivers: |
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Pitfalls Challenges: |
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Furthermore, there has been a notable increase in awareness concerning maternal health, propelling the demand for pregnancy tracking and postpartum care apps. Expectant mothers and healthcare providers are increasingly recognizing the importance of monitoring maternal health throughout pregnancy and postpartum periods. These apps provide accessible tools for tracking various health metrics, offering personalized advice, and promoting proactive healthcare management. This trend has significantly contributed to the expansion of the market as users seek reliable resources to enhance maternal and fetal well-being.
Based on application, the market is divided into pre-partum and post-partum. The pre-partum segment is forecasted to reach USD 819.5 million by 2032.
Based on devices, the pregnancy tracking and postpartum care apps market is bifurcated into smartphones, tablets, and other devices. The smartphones segment accounted for USD 175.9 million in 2023.
Based on the platform, the pregnancy tracking and postpartum care apps market is bifurcated into android, iOS, and other platforms. The android segment accounted for USD 153 million in 2023.
The growth of the pregnancy tracking and postpartum care apps market in the U.S., projected to reach USD 517.7 million by 2032.
The market in UK is expected to experience significant and promising growth from 2024 to 2032.
Japan pregnancy tracking and postpartum care apps market is anticipated to witness lucrative growth between 2024 – 2032.
The pregnancy tracking and postpartum care apps market in Saudi Arabia is expected to experience significant and promising growth from 2024 to 2032.
The pregnancy tracking and postpartum care apps industry is characterized by intense competition, involving both major global companies and smaller to medium-sized companies vying for market dominance. Key to market strategy is the consistent launch of innovative apps utilizing various technologies. Major industry leaders play a significant role in driving innovation by making substantial investments in research and development. Moreover, strategic partnerships, acquisitions, and mergers play crucial roles in strengthening market positions and enhancing international presence.
Some of the eminent market participants operating in the pregnancy tracking and postpartum care apps industry include:
Market, By Application
Market, By Device
Market, By Platform
The above information is provided for the following regions and countries:
AMILA, Baby2Body Limited, Babylist, Inc, Everyday Health, Inc., Flo Health Inc., Glow Inc., OTS Solutions, Ovia Health, Koninklijke Philips N.V., and Preglife AB, among others.
U.S. pregnancy tracking and postpartum care apps market is expected to reach USD 517.7 million by 2032, driven by high adoption of digital health technologies and the growing consumer reliance on mobile devices.
Global pregnancy tracking and postpartum care apps industry was valued at USD 273.9 million in 2023 and is anticipated to register 18.9% CAGR between 2024 and 2032, driven by availability of advanced features in the app and increasing incidence of postpartum complications.
The smartphones segment in the market accounted for USD 175.9 million in 2023, attributed to the widespread adoption of smartphones worldwide for offering unparalleled accessibility and convenience to users.