Pregnancy Tracking and Postpartum Care Apps Market

Pregnancy Tracking and Postpartum Care Apps Market Size

Pregnancy Tracking and Postpartum Care Apps Market size was valued at around USD 273.9 million in 2023 and is estimated to grow at 18.9% CAGR from 2024 to 2032. Pregnancy tracking and postpartum care apps are mobile applications designed to support expectant and new mothers. These apps provide features such as tracking pregnancy milestones, monitoring fetal development, offering health and wellness tips, and providing postpartum care guidance. They often include tools for appointment reminders, symptom tracking, and community support.

The rising incidence of postpartum complications has spurred demand for pregnancy tracking and postpartum care apps, which facilitate early detection of conditions such as postpartum depression, hypertension, and infections through symptom monitoring and intervention alerts. For instance, PostpartumDepression.org reports that approximately 10% of women experience postpartum depression, with some studies indicating a prevalence as high as 1 in 7. These apps aim to reduce maternal morbidity by providing accessible support and information, addressing a critical healthcare need. Thus, as awareness and healthcare focus on postpartum care increase, the market for these apps is poised for growth, contributing to improved maternal health outcomes globally.

Furthermore, there has been a notable increase in awareness concerning maternal health, propelling the demand for pregnancy tracking and postpartum care apps. Expectant mothers and healthcare providers are increasingly recognizing the importance of monitoring maternal health throughout pregnancy and postpartum periods. These apps provide accessible tools for tracking various health metrics, offering personalized advice, and promoting proactive healthcare management. This trend has significantly contributed to the expansion of the market as users seek reliable resources to enhance maternal and fetal well-being.

Pregnancy Tracking and Postpartum Care Apps Market Trends

• Pregnancy tracking and postpartum care apps have evolved with advanced features, enhancing their utility and attractiveness to users.
  
• Features such as real-time monitoring of vital signs, interactive symptom tracking, personalized nutrition plans, and integration with wearable devices have become standard. These advancements not only improve user engagement but also provide healthcare professionals with valuable data for better patient management.
  
• Therefore, as apps continue to innovate, offering comprehensive and user-friendly interfaces, their adoption is expected to grow, catering to the increasing demand for convenient and effective maternal health solutions.
  

Pregnancy Tracking and Postpartum Care Apps Market Analysis

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Based on application, the market is divided into pre-partum and post-partum. The pre-partum segment is forecasted to reach USD 819.5 million by 2032.

• This forecast reflects a rising demand for digital health, which is estimated to reach USD 981.5 billion by 2032, tools that support expectant mothers throughout their pregnancy journey. These apps offer a range of functionalities, including tracking fetal development, providing health tips, monitoring maternal health metrics, and offering personalized advice.
  
• The increasing adoption of smartphones and wearable devices has further boosted the accessibility and convenience of these apps, allowing mothers to actively manage their health and wellness during pregnancy.
  
• Additionally, advancements in technology such as AI-driven insights, telehealth, and remote monitoring capabilities enhance the appeal and utility of these apps, catering to the growing preference for digital health solutions among expecting mothers globally.
  

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Based on devices, the pregnancy tracking and postpartum care apps market is bifurcated into smartphones, tablets, and other devices. The smartphones segment accounted for USD 175.9 million in 2023.

• This segment's supremacy can be largely attributed to the widespread adoption of smartphones worldwide, offering unparalleled accessibility and convenience to users.
  
• Smartphones serve as multifunctional devices that integrate seamlessly with various health monitoring apps, providing real-time tracking and personalized care throughout pregnancy and postpartum periods.
  
• Their technological capabilities, including high-speed internet access, GPS for location-based services, and advanced sensors for health monitoring, make them indispensable tools for expecting and new mothers seeking reliable information and support.
  

Based on the platform, the pregnancy tracking and postpartum care apps market is bifurcated into android, iOS, and other platforms. The android segment accounted for USD 153 million in 2023.

• Android's open-source nature and widespread adoption across diverse demographics globally have contributed to a larger user base for such health-related applications.
  
• Android's compatibility with a wide range of devices also enhances accessibility, allowing more users to access pregnancy tracking and postpartum care apps regardless of their device specifications or budget constraints.
  
• Moreover, the flexibility of the android platform allows developers to innovate rapidly, introducing features that cater specifically to the needs of expectant mothers and new parents, thereby enhancing user engagement and retention.
  
• Thus, the android segment has emerged as a robust player within the market, poised for further growth as mobile health continues to integrate into daily healthcare routines worldwide.
  

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The growth of the pregnancy tracking and postpartum care apps market in the U.S., projected to reach USD 517.7 million by 2032.

• The U.S. leads in the adoption of digital health technologies. Consumers increasingly rely on smartphones and wearable devices, creating a fertile ground for pregnancy tracking and postpartum care apps that offer convenience and real-time monitoring.
  

The market in UK is expected to experience significant and promising growth from 2024 to 2032.

• There's a growing emphasis on maternal health and well-being in the UK healthcare landscape. Pregnancy tracking apps provide valuable tools for monitoring fetal development, managing prenatal care, and receiving evidence-based information on nutrition, exercise, and mental health during pregnancy and postpartum periods.
  

Japan pregnancy tracking and postpartum care apps market is anticipated to witness lucrative growth between 2024 – 2032.

• In Japan, continuous advancements in mobile technology and app development have led to the creation of more sophisticated and user-friendly pregnancy tracking and postpartum care apps. These apps often integrate features such as personalized health insights, reminder notifications, community support forums, and connectivity with healthcare providers, enhancing their appeal and utility.
  

The pregnancy tracking and postpartum care apps market in Saudi Arabia is expected to experience significant and promising growth from 2024 to 2032.

• Saudi Arabia has one of the highest smartphone penetration rates globally, facilitating widespread access to mobile health applications. This high penetration enhances the reach and adoption potential of pregnancy tracking and postpartum care apps among the population.
  

Pregnancy Tracking and Postpartum Care Apps Market Share

The pregnancy tracking and postpartum care apps industry is characterized by intense competition, involving both major global companies and smaller to medium-sized companies vying for market dominance. Key to market strategy is the consistent launch of innovative apps utilizing various technologies. Major industry leaders play a significant role in driving innovation by making substantial investments in research and development. Moreover, strategic partnerships, acquisitions, and mergers play crucial roles in strengthening market positions and enhancing international presence.

Pregnancy Tracking and Postpartum Care Apps Market Companies

Some of the eminent market participants operating in the pregnancy tracking and postpartum care apps industry include:

• AMILA
• Baby2Body Limited
• Babylist, Inc
• Everyday Health, Inc.
• Flo Health Inc.
• Glow Inc.
• OTS Solutions
• Ovia Health
• Koninklijke Philips N.V.
• Preglife AB
• WebMD LLC.
• The Knot Worldwide Inc.
  

Pregnancy Tracking and Postpartum Care Apps Industry News:

• In January 2023, the Michigan Department of Health and Human Services (MDHHS) selected Royal Philips, a renowned global health technology leader, to offer the Philips Pregnancy+ mobile application to families eligible for Medicaid. Through this collaboration, Philips entered a wider market, solidifying Philips's position as a frontrunner in digital health solutions, particularly in maternal care.
  

The pregnancy tracking and postpartum care apps market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD Million from 2021 – 2032 for the following segments:

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Market, By Application

• Pre-partum
• Post-partum

Market, By Device

• Smartphones
• Tablets
• Other devices

Market, By Platform

• Android
• iOS
• Other platforms

The above information is provided for the following regions and countries:

• North America 
  • U.S.
  • Canada
• Europe 
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Netherlands
  • Rest of Europe
• Asia Pacific 
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Rest of Asia Pacific
• Latin America 
  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America
• Middle East and Africa 
  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of Middle East and Africa