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Based on component, the market is divided into hardware, software, and services. In 2023, the hardware segment accounted for a market share of over 43%. The growth of the segment is driven by increased focus on automation and data collection. Rising shift on automation and data-driven decision-making in livestock management is driving the demand for hardware components such as sensors, RFID tags, milking robots, and automated feeders. The development of more sophisticated and affordable sensor technologies is fueling the hardware segment's growth. These sensors are becoming smaller, more durable, and capable of collecting a wider range of data points.
Moreover, the hardware segment is constantly innovating with new applications. For instance, the growing adoption of wearable sensors for livestock and the development of advanced camera systems for animal behavior analysis are creating new hardware needs within the PLF market. For instance, in May 2024, Afimilk Ltd. introduced a new line of wearable health monitors for cattle. These devices provide real-time health data, enabling early detection of diseases and reducing overall veterinary costs, thus driving the market growth.
Based on application, the precision livestock market is categorized into health monitoring, reproduction management, feeding management, milk harvesting management, behavior monitoring, and others. The health monitoring segment is expected to hold over USD 5.9 billion by 2032. The growth is driven by factors such as early disease detection, data-driven decision-making, automation and efficiency of farming operations. Health monitoring systems integrate with automated feeding and milking systems, enhancing operational efficiency, and reducing labor costs. This integration is particularly important in regions with high labor costs. These systems provide real-time data on animal health, allowing farmers to make informed decisions about treatment and management.
Further, leveraging advanced data analytics, healthcare professionals can identify potential health problems early, leading to better patient outcomes. Precision health monitoring systems enable early detection of diseases, thus reducing the spread of infections and improving overall herd health. This proactive approach minimizes treatment costs and loss of livestock. For instance, in June 2024, DeLaval launched DeLaval Plus, a new customer portal powered by unique artificial intelligence called DeepBlue. The technology collects herd data to provide useful, easy-to-understand information and animal health alerts, including a disease risk application that predicts cows being at risk of mastitis, ketosis, and other diseases.
In 2023, North America dominated the precision livestock market with around 34% of the market share. The region has a well-developed infrastructure for internet connectivity, cloud computing, and data analysis. This foundation is crucial for effectively utilizing and reaping the benefits of PLF technologies. North American farms are increasingly adopting automation technologies to address labor shortages and improve operational efficiency. Government initiatives and support for sustainable farming practices are promoting the adoption of precision livestock technologies. The push towards sustainability and efficient resource utilization is encouraging farmers to implement precision livestock solutions in the region. For instance, in April 2024, Smart Livestock launched a new methane emissions monitoring system for feedlots. This system caters to the rising demand for sustainable livestock production practices in North America.
Due to the high labor cost in the European region, the demand for automated precision livestock systems has increased significantly in the last few years. The European Union is offering funds and incentives for farmers to adopt sustainable and innovative agricultural practices. The companies in the region are also at the forefront of developing innovative solutions which drive the growth of the market in the region.
Furthermore, China and India have massive livestock populations, thus creating a strong demand for solutions that can improve production efficiency and resource utilization. Additionally, economic growth across the region is leading to increased consumption of animal protein. PLF can help meet this demand sustainably by optimizing production and reducing waste. These factors collectively create significant growth opportunities for the market in the region.