Prebiotics Market Trends

Prebiotics Market Trends

The rise of plant-based prebiotics and the preference for clean-label products are propelling the prebiotics industry significantly. Consumers increasingly seek natural, plant-derived ingredients for their health benefits, boosting demand for such prebiotics.
 

Moreover, clean-label products, characterized by transparency and minimal processing, appeal to health-conscious buyers. This combination of natural, effective ingredients and clear labeling propels market growth as consumers prioritize health and quality in their choices. For instance, in March 2024, Beech-Nut® Nutrition Company introduced seven new baby and toddler snacks featuring prebiotics, whole milk yogurt, and fruits and vegetables, enhancing their nutritious offerings for young children.