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The power sports industry is propelled by the increasing adoption of electric powertrains and a growing emphasis on eco-friendly practices. Manufacturers are embracing electric technologies to reduce emissions and environmental impact. This trend aligns with consumer preferences for sustainable options, driving demand for electric vehicles across various power sports segments. As environmental consciousness grows, the industry's shift towards eco-friendly practices continues to shape the market landscape, fostering innovation and sustainability.
For instance, in March 2024, Goa-based startup Powerland introduced India's inaugural road-legal electric ATV, the Powerland Tachyon 4x4. Certified under India's electric tractor category, it marks a significant milestone in the country's electric vehicle landscape.