Power Sports Accessories Market Size

Power Sports Accessories Market Size

Power Sports Accessories Market size was valued at USD 5.8 billion in 2023 and is estimated to register a CAGR of over 9.5% between 2024 and 2032. Outdoor recreational activities such as off-road riding, water sports, and snowmobiling are becoming popular as people seek adventure, leisure, and excitement, driving the demand for UTVs, ATVs, and other powersport vehicles. As awareness of these vehicles grows, more individuals are drawn to the unique and thrilling experience of exploring the outdoors. The desire for adventure and novel recreational experiences is increasing the appeal of power sports activities.

Further, innovations in technology have led to the development of advanced power sports accessories that offer improved functionality, durability, and performance. Features such as GPS, advanced suspension components, and safety gear attract consumers looking to enhance their riding experience. For instance, in October 2023, Bata India expanded into athleisure with the launch of ‘Power Acti-Wear,’ a new line focused on comfort and modern style. This move marks the company's entry into activewear, combining innovative design with contemporary fashion. To promote this, Bata emphasized that Power Acti-Wear represents a blend of innovation and style, aiming to set a new standard in performance and athleisure clothing.
 

Different power sports activities observe peak demand at various times of the year. For instance, snowmobile gear is in high demand during the winter months, while water sports accessories are in summer. Thus, to address these fluctuations, manufacturers and retailers manage their inventory, production, and marketing strategies to align with seasonal changes. This involves meeting increased consumer demand during peak seasons and efficiently handling inventory during off-peak periods, which can be a significant challenge for the market.