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The market is characterized by significant competition among major players such as Zoetis Inc., Merck, Boehringer Ingelheim, and Elanco Animal Health, known for their extensive vaccine portfolios and innovation. Key strategies include significant investment in R&D to enhance vaccine efficacy, strategic mergers, and acquisitions to expand market presence, and collaborations to improve product offerings. Companies are also focusing on geographical expansion into emerging markets, driving overall market growth and innovation.
Prominent players operating in the poultry vaccines industry include: