Poultry Diagnostics Market Trends

Poultry Diagnostics Market Trends

Zoonotic diseases are emerging as a significant trend in the market, driven by increasing consumer awareness of food safety and the public health risks associated with animal-borne illnesses. This awareness has led to heightened demand for advanced diagnostic tools and tests to detect and monitor zoonotic pathogens in poultry, ensuring safer food supply chains and improved disease management. For instance, according to the World Health Organization, approximately one billion cases of illness and millions of deaths occur globally each year due to zoonoses, with 60% of emerging infectious diseases reported as zoonotic. In the past three decades, over 30 new human pathogens have been detected, with 75% originating in animals. This trend underscores the interconnectedness of animal health and public health, particularly in the poultry sector, where pathogens can spread rapidly.
 

Consequently, poultry farmers are increasingly focusing on flock health management and biosecurity measures, leading to a heightened demand for effective diagnostic tools. This growing awareness and emphasis on disease prevention are propelling the market forward.