Home > Food & Beverages > Proteins > Plant-Based Proteins > Potato Protein Market
Potato Protein Market size was valued at USD 196.2 million in 2023 and is projected to expand at over 5.3% CAGR from 2024 to 2032, driven by the rising demand for plant-based proteins as consumers are increasingly seeking healthier and more sustainable dietary options.
For instance, in November 2023, Singaporean plant-based protein food firm Relsus launched its premium range of plant-based protein powders across India. This shift is due to the increased awareness of the health benefits associated with plant consumption, including improved cardiovascular health and weight management.
Report Attribute | Details |
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Base Year: | 2023 |
Potato Protein Market Size in 2023: | USD 196.2 Million |
Forecast Period: | 2024 – 2032 |
Forecast Period 2024 – 2032 CAGR: | 5.3% |
2024 – 2032 Value Projection: | USD 310.1 Million |
Historical Data for: | 2021 – 2023 |
No. of Pages: | 260 |
Tables, Charts & Figures: | 175 |
Segments covered: | Type, Application |
Growth Drivers: |
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Pitfalls & Challenges: |
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Potato protein, being a superior protein source, allergen-free, and easy to digest, is especially popular with health-conscious consumers, vegetarians, and those with dietary restrictions, such as gluten intolerance. The growing inclination towards cleaner non-GMO labels is further driving the product demand, as it matches these preferences perfectly whilst providing a natural and minimally processed protein substitute.
The extensive usage of potato protein in various industries, such as food & beverages (F&B), animal feed, and pharmaceuticals is fueling the market growth. In the food sector, it is used to enhance the nutritional value of plant-based meat products, dairy substitutes, and protein supplements. In September 2023, Avebe offered cheese options that use potato ingredients. Strong developments in extraction and processing technologies are further improving the efficiency and quality of potato protein production, making it a viable option for a wide variety of applications.
However, the lack of advanced technology and capital to produce high-quality potato protein, which can be very valuable compared to other plant-based proteins, may limit the market expansion to a certain degree. Limited access of raw materials and changes in potato crop production can also cause disruptions in the supply chain due to weather conditions.