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The current trend in the potassium sorbate industry is driven by its increasing use as a preservative in the food and beverage industry, particularly as consumers demand longer shelf life and natural ingredients. Its application in cosmetics and personal care products is also growing due to its antimicrobial properties. Looking ahead, upcoming trends include a shift towards bio-based and sustainable potassium sorbate solutions, aligning with the global push for eco-friendly products. Additionally, technological innovations in production processes aimed at improving cost efficiency and reducing environmental impact are expected to shape the market's future growth.