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Posture Correction Market Trends

  • Report ID: GMI12772
  • Published Date: Dec 2024
  • Report Format: PDF

Posture Correction Market Trends

The integration of technology is a defining trend in the market. Smart devices equipped with AI and IoT are enabling real-time monitoring and feedback, offering personalized posture improvement plans. Wearables like smart braces and apps sync seamlessly with smartphones, appealing to tech-savvy consumers. Moreover, eco-friendly materials in manufacturing are addressing sustainability concerns, appealing to environmentally conscious buyers.
 

  • Ergonomic workplace solutions, such as posture-focused chairs and desk accessories, are gaining traction as awareness of proper posture during long work hours grows. Brands are also leveraging social media to promote products, educate users, and foster brand loyalty.  
     
  • The focus on aesthetic and versatile designs, especially in wearable devices, is enhancing their appeal across diverse consumer segments. Finally, the growing influence of fitness apps and trends, such as yoga and pilates, has boosted the demand for complementary posture correction tools like stability balls and rollers.
Authors: Mariam Faizullabhoy, Gauri Wani

Frequently Asked Questions (FAQ) :

The global posture correction industry was valued at USD 1.4 billion in 2024 and is projected to grow at a CAGR of 7.6% from 2025 to 2034, driven by the increasing prevalence of musculoskeletal conditions and advancements in rehabilitation equipment.

The kinesiology tape segment is expected to grow at a CAGR of 7.7%, reaching over USD 996.6 million by 2034, due to its versatility and widespread use among athletes, fitness enthusiasts, and rehabilitation patients for posture correction and pain relief.

The U.S. posture correction market was valued at USD 505.1 million in 2024 and is anticipated to grow significantly, fueled by high rates of chronic back pain and workplace-related musculoskeletal disorders.

Key players in the industry include ALIGNMED, Aspen, BackJoy, Berlin & Daughter, ComfyBrace, EVOKEPRO, GAIAM, Hempvana, and KT Tape.

Posture Correction Market Scope

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Premium Report Details

  • Base Year: 2024
  • Companies covered: 15
  • Tables & Figures: 140
  • Countries covered: 19
  • Pages: 135
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