Postbiotic Supplements Market Size - By Type (Lipopolysaccharides, Short-chain fatty acids, Indole derived from tryptophan, Muramyl dipeptide), Form (Liquid, Capsules and Tablets, Powder), Distribution Channel, Application & Global Forecast, 2024 – 2032

Postbiotic Supplements Market Size

Postbiotic Supplements Market size was valued at USD 11.6 million in 2023 and is estimated to record a CAGR of around 11.3% between 2024 and 2032. Postbiotics, the metabolites and components produced by probiotic microorganisms, have gained significant attention for their potential to foster a balanced gut microbiome and promote overall well-being. With an increasing emphasis on digestive health and the recognition of the pivotal role played by gut bacteria in immune function and disease prevention, the demand for postbiotic supplements has witnessed a notable surge.
 

Companies are actively engaged in research and development endeavors to harness the full potential of postbiotics, integrating cutting-edge technologies to ensure the viability and efficacy of these supplements. The increasing consumer awareness regarding the link between gut health and various physiological and psychological aspects of human health has propelled the market growth. Postbiotic supplements are being positioned as a natural and holistic approach to address gastrointestinal issues, boost immunity, and enhance metabolic functions.
 

the complex interactions between different strains of gut microbiota and their corresponding postbiotic metabolites poses a challenge to the development of targeted and effective postbiotic formulations.
 

Moreover, the relatively high production costs associated with maintaining the viability and stability of postbiotic components during manufacturing and storage present a significant hurdle for market players. Furthermore, he market faces competition from the probiotics and prebiotics sectors, which offer established alternatives for gut health management, thereby necessitating innovative marketing strategies to distinguish postbiotic supplements in the broader health and wellness landscape.
 

COVID-19 Impact

With the increasing focus on health and immunity during the pandemic, there has been a significant surge in consumer interest in products that support overall well-being, including those that bolster immune function and digestive health. This increased awareness has translated into a growing demand for postbiotic supplements, as these products are perceived to play a crucial role in strengthening the immune system and maintaining a healthy gut microbiome, thereby enhancing the body's resilience against infections.
 

Postbiotic Supplements Market Trends

There is an increasing focus on personalized nutrition, where companies are leveraging advancements in microbiome analysis and data science to offer tailored postbiotic solutions that cater to individual gut health needs. Moreover, there is a growing emphasis on transparency and quality assurance, with consumers demonstrating a heightened interest in understanding the sourcing, production processes, and scientific evidence supporting the efficacy of postbiotic supplements. This trend has prompted companies to prioritize stringent quality control measures and invest in comprehensive research to establish the efficacy and safety of their products.
 

Also, there has been a notable shift toward natural and sustainable ingredients, driven by consumer preferences for clean-label products and eco-friendly manufacturing practices. Market participants are increasingly exploring innovative and sustainable sourcing methods for postbiotic components, aligning with the rising global consciousness surrounding environmental sustainability.
 

Postbiotic Supplements Market Analysis

Based on type, the short-chain fatty acids (SCFAs) segment held over USD 2.76 million revenue in 2022. SCFAs are known for their versatile biological activities and vital roles in maintaining gut health and overall well-being. SCFAs, such as acetate, propionate, and butyrate, are known for their anti-inflammatory properties, energy regulation, and modulation of the immune response. Their widespread presence in various dietary sources and their significant impact on metabolic processes have positioned SCFAs as a preferred choice among consumers seeking digestive health and immune support.
 

Based on form, the liquid postbiotic supplements segment accounted for 40% of the postbiotic supplements market share in 2022, owing to the ease of ingestion and rapid absorption associated with liquid formulations. The segment's appeal lies in its suitability for individuals with specific dietary preferences and those seeking quick and efficient nutrient assimilation. Capsules & Tablets are known for their convenience, ease of consumption, and precise dosage delivery, making them a popular choice among consumers seeking a straightforward and standardized intake of postbiotic supplements.
 

Based on distribution channel, the postbiotic supplements market is segmented as Supermarkets/hypermarkets, Drug stores, Convenience stores, Online retail & Others. Supermarkets/Hypermarkets held the dominant market in 2022 and is anticipated to grow through the years. Supermarkets/Hypermarkets are known for their widespread accessibility and the diverse product portfolios offered to a broad consumer base. The presence of prominent postbiotic supplement brands on the shelves of supermarkets and hypermarkets, combined with the availability of knowledgeable staff and in-store promotional activities, has bolstered the segment's significance in facilitating consumer awareness and product accessibility.
 

Based on application, the postbiotic supplements market is segmented as Food and beverages, Nutritional supplements, Pharmaceuticals and Others. Food and beverages segment commands a significant portion of the market share, reflecting the integration of postbiotic components into various food and beverage products to enhance their nutritional value and functional benefits. The incorporation of postbiotic supplements in functional foods, probiotic-rich beverages, and dietary products has gained traction among health-conscious consumers, contributing to the segment's growth and diversification of postbiotic applications in the food and beverage industry.
 

North American postbiotic supplements market size dominated around USD 3.61 million in 2022. North America holds a significant share, propelled by the region's heightened focus on preventive healthcare and the increasing consumer awareness of the vital role of gut health in overall well-being. The burgeoning demand for natural and holistic approaches to health management has stimulated the adoption of postbiotic supplements among health-conscious individuals in North America. Moreover, the region's robust healthcare infrastructure, coupled with the presence of key market players and research institutions dedicated to advancing microbiome science, has fostered a conducive environment for the development and commercialization of innovative postbiotic products.
 

Postbiotic Supplements Market Share

Some of the major companies operating in the postbiotic supplements industry are:

• Archer Daniels Midland Company
• POSTBIOTICA S.R.L.
• Cargill
• Incorporated
• MCLS Europe
• Sami-Sabinsa Group Limited
• woresan GmbH
• Novachem SRL
• Church & Dwight Co., Inc
• ILDONG HOLDINGS CO.,LTD.
• Danish Agro
• Kirin Holdings Company, Limited.
• Lamberti S.p.A
• Adare Pharma Solutions
• Bioflag Group
• Lactobio A/S

These companies focus on strategic partnerships, new product launch & commercialization for market expansion. Furthermore, these companies are heavily investing in research that allows them to introduce innovative products and garner maximum revenue in the market.
 

Archer Daniels Midland (ADM) Company & Cargill Incorporated are major companies in the global food and beverage industry, and they have a strong presence in the postbiotic supplements market. ADM and Cargill offer a wide range of postbiotic ingredients and products, and they supply to a variety of customers, including supplement manufacturers, food and beverage companies, and pharmaceutical companies.
 

Postbiotic Supplements Industry News

• In August 2023, A Malaysian firm, My Myracle, has developed a new way to produce postbiotics using solely plant-derived bacteria and non-heat-killed techniques. This makes their postbiotics halal-friendly and more appealing to kosher and vegetarian consumers. My Myracle's postbiotics are made from six unique Lactobacillus plantarum strains, which are sourced from traditional Malaysian fermented foods. The company uses a proprietary method to separate the postbiotics from the live bacteria, without using heat. This ensures that the postbiotics are still active and effective.
   

The postbiotic supplements market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD Million & Units from 2018 to 2032, for the following segments:

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Market, By Type

• Lipopolysaccharides (LPS)
• Short-chain fatty acids (SCFAs)
• Indole derived from tryptophan
• Muramyl dipeptide (MDP)
• Other

Market, By Form

• Liquid
• Capsules and Tablets
• Powder
• Other

Market, By Distribution Channel

• Supermarkets/hypermarkets
• Drug stores
• Convenience stores
• Online retail
• Other

Market, By Application

• Food and beverages
• Nutritional supplements
• Pharmaceuticals
• Other

The above information has been provided for the following regions and countries:

• North Amerca
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Spain
  • Italy
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Indonesia
  • Malaysia 
• Latin America
  • Brazil
  • Mexico
  • Argentina
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Egypt