Positioning Systems Market - By Technology (Satellite-based, Non-Satellite-based), By Component (Hardware [Receiver, Antenna, Processing Unit, Sensors], Software, Services), By Application, By End User & Forecast, 2024 - 2032

Positioning Systems Market Size

Positioning Systems Market was valued at USD 81 billion in 2023 and is estimated to register a CAGR of over 15% between 2024 & 2032, driven by the rising demand for geospatial imagery analytics, mapping, and GIS applications across various industries. These applications require accurate and reliable positioning systems to collect and analyze location-based data. Furthermore, continuous advancements in positioning technology, including improved accuracy and integration capabilities, are driving market growth. As businesses increasingly rely on location-based data for decision-making, the demand for robust positioning systems continues to rise.
 

For instance, in April 2023, Exail introduced the Gaps M3, a compact and affordable subsea acoustic USBL positioning system designed for permanent installation on vessels, offering reliable underwater navigation and positioning capabilities.
 

The integration of 5G networks and rapid urbanization, coupled with smart city initiatives, is accelerating the growth of the positioning systems industry. 5G integration enhances location accuracy and enables real-time applications, aligning with the needs of modern cities. As urban areas expand and become smarter, the demand for efficient positioning systems for navigation, asset tracking, and smart infrastructure management rises. This trend drives the market forward, creating opportunities for advanced positioning solutions.
 

For instance, in February 2023, Immersal Oy introduced the Immersal City-Scale Visual Positioning System, providing unparalleled accuracy and 5G connectivity for smart cities. This system opens new business prospects for mobile network operators and their clientele.
 

Though the positioning systems market shows robust growth, it faces hurdles such as higher initial investments and regulatory constraints. However, these drive innovation and ensure quality solutions, paving the way for robust advancements. Similarly, stringent regulations and policies foster a secure and reliable ecosystem for location-based technologies. These barriers lead to a market environment that prioritizes innovation, quality assurance, and compliance, contributing to a resilient and forward-thinking industry.
 

Positioning Systems Market Trends

The positioning systems industry is propelled by the rising demand for indoor positioning systems, especially in sectors like retail, healthcare, and logistics. These systems offer enhanced navigation and customer experiences within indoor environments. Additionally, integration with IoT platforms drives market growth, allowing for seamless connectivity and data exchange. This integration enables advanced functionalities such as real-time asset tracking and smart facility management, catering to the evolving needs of businesses and industries.

For instance, in July 2022, Esri released ArcGIS IPS, an indoor positioning system for facility navigation. This product enables organizations to integrate indoor location services into their facilities and campuses.
 

Positioning Systems Market Analysis

Based on the technology, the market is divided into non-satellite based and satellite based. The satellite-based segment dominates the market in 2023 and is projected to exceed USD 190 billion by 2032. The satellite-based segment witnessed a considerable rise in 2023, owing to its unparalleled coverage and precision. Utilizing constellations like GPS, GLONASS, and Galileo, these systems offer global reach and high accuracy, vital for navigation and timing applications. Industries rely on satellite positioning for logistics, agriculture, and defense, boosting its demand. With an ever-expanding array of satellites and advancements, this segment stands as the cornerstone of modern location-based technologies.
 

Based on the component, the market is categorized into hardware, software and services. The hardware segment held a major market share of around 55% in 2023 and is expected to grow significantly. The hardware segment garnered substantial gains in 2023 due to its crucial role in providing accurate and reliable location data. GPS receivers, antennas, and sensors form the backbone of these systems, essential for navigation, mapping, and tracking applications across industries. Their widespread use in smartphones, vehicles, and IoT devices ensures a substantial market share. As demand grows for precise location services in logistics, agriculture, and smart cities, hardware remains pivotal, securing its prominent position in the market. 
 

North America dominated the global positioning systems market with a share of over 36% in 2023. North America captured a noteworthy CAGR in 2023, attributed to its robust infrastructure and early adoption of cutting-edge technology. The region's extensive use of GPS and advanced satellite networks has propelled its dominance, catering to sectors like transportation, defense, and precision agriculture. With a strong emphasis on innovation and reliable services, North America continues to be a significant contributor to the evolution of location-based technologies.
 

Positioning Systems Market Share

Hexagon AB and TomTom International BV. hold a significant market share of over 2% in the positioning systems industry. Companies are extending their market presence by forming strategic partnerships and acquiring technology firms in mapping or satellite communications. These collaborations expand their product range and customer reach while also facilitating entry into new market segments. Investments in R&D drive innovation, ensuring competitiveness in the dynamic positioning systems industry. Continuous enhancements to products and services help solidify their positions, meeting the rising demand for precise and dependable positioning systems.
 

Furthermore, companies are utilizing digital marketing and online channels to boost visibility and engagement. Through tailored advertisements, social media initiatives, and interactive web platforms, they engage a broader audience, highlighting their capabilities and offerings. This online presence attracts potential clients, cultivating brand loyalty and trust. Additionally, companies prioritize customer-centric strategies, providing personalized solutions and exceptional support. By addressing client needs effectively, they improve satisfaction and loyalty, expanding their footprint in the positioning systems industry.
 

Positioning Systems Market Companies

Major players operating in the market are:

• Broadcom
• Garmin Ltd.
• Hexagon AB
• Qualcomm Technologies, Inc.
• Septentrio N.V.
• Swift Navigation
• TomTom International BV.
• TOPCON CORPORATION
• Trimble Inc.
• Ubisense Group Plc
   

Positioning System Industry News

• In May 2023, ISRO launched the NVS-01, the first of its second-generation NavIC satellites, using a GSLV rocket. This next-gen satellite enhances real-time GPS timing for Navigation with Indian Constellation (NavIC) services, marking a significant advancement.
   
• In November 2023, Lockheed Martin launched the sixth GPS III satellite, heading to its operational orbit 12,550 miles above Earth. This satellite, part of the U.S. Space Force's GPS modernization, enhances the GPS constellation.
   

The positioning systems Market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Billion) from 2021 to 2032, for the following segments:

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Market, By Technology

• Satellite-based
  • By Type
    • Global Navigation Satellite System (GNSS)
    • Global Positioning System (GPS)
    • Navigation with Indian Constellation (NavIC)
    • Others
  • By Component
    • Hardware
    • Software
    • Services
• Non-satellite based
  • By Component
    • Hardware
    • Software
    • Services

Market, By Component

• Hardware
  • Receiver
  • Antenna
  • Processing Unit
  • Sensors
  • Others
• Software
• Services

Market, By Application

• Navigation
• Surveying and Mapping
• Fleet management
• Geotagging
• Others

Market, By End User

• Transportation and logistics
• Defense and military
• Healthcare
• Aerospace
• Agriculture
• Consumer electronics
• Others

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Russia
  • Italy
  • Spain
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • ANZ
  • Southeast Asia
  • Rest of Asia Pacific 
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America
• MEA
  • UAE
  • South Africa
  • Saudi Arabia
  • Rest of MEA