Portable Generators Market

Portable Generators Market Size

The global portable generators market was valued at USD 12.9 billion in 2024 and is expected to reach USD 20.1 billion by 2034, growing at a CAGR of 4.6% from 2025 to 2034. Inadequate power supply, chronic outages, shifting consumer preferences in association with ongoing infrastructural expansion will proliferate the product demand in forthcoming years.

The growing intensity and severity of weather-related blackouts along with escalating reliance on backup power solutions to sustain daily-life operations will continue to entail the deployment of these units. The consumer demand for these gensets varies on the annual basis corresponding to power outages, majorly triggered by inclement weather conditions, which in turn will boost the industry penetration.

For instance, the U.S. DOE in 2023 funded 58 projects in 44 states with a budget of USD 3.5 billion aimed at increasing the reliability and resilience of the electric grid. These projects will change the entire energy infrastructure system which will lead to better efficiency and effectiveness in energy delivery.

The prominence of these gensets which can be significantly attributed to their lower price index and multi-use capacity, is suitable for varying end-user requirements, thereby fostering business growth. These gensets have gained the most prevalent and strategic importance to address the unavoidable power deficits amongst several other alternative backup sources.

Moreover, the robust expansion of construction activities and remote operations where stable power supply is crucial will offer significant opportunities for industry expansion. Growing frequency of power outages, natural disasters, and the rising adoption of outdoor recreational activities are contributing to the business prospects.

Trump’s tariffs have had an observable effect on the market of portable generators by raising the cost of sub systems and parts that are imported which are essential for the production of these units. This has caused an increase in the cost of production, which has significantly shaped profit margins and altered the pricing strategy. A portion of the cost heavy burden has compelled a few firms to transfer the costs to consumers, which has a direct impact on affordability and market demand.

Portable Generators Market Trends

The industry is witnessing increasing foreign investments and growth ventures to support regional industrialization, which in turn will boost the business expansion. Sizeable investments across construction industries will further strengthen the escalating demand for high-quality reliable power supply.

The rising investments in backup power solutions coupled with growing consumer awareness will further complement the industry outlook. The emerging real estate investments coupled with favorable regulatory policies will fuel the portable gensets demand across the key geographies.

For instance, the National Oceanic and Atmospheric Administration noted that in 2023, the U.S. experienced 28 weather and climate-related disasters which each exceeded over USD 1 billion in damages.

Moreover, the ongoing infrastructure development and industrialization will dynamically favor large-scale adoption of portable generator as a backup power source. The proliferation of commercial, construction, and residential establishments has significantly corresponded to an increased demand for consistent power supply, which in turn will drive the business penetration.

The increasing dependency on electronics and electrical equipment to sustain day-to-day operations along with reliable power supply to prevent discontinuity in daily activities and commercial & industrial operations will stimulate the demand for generator sets. High electricity costs, rapid population growth, and poor transmission & distribution networks are driving the strong demand for these units.

For illustration, the International Energy Agency expects global electricity needs to grow at an accelerated pace within the next three years, surpassing 3% annual growth rate by 2026.

The growing demand for RVs coupled with a shifting consumer travel preferences is set to demonstrate a surge in RV-related business, thereby stimulating the deployment prospects for portable generators. Moreover, the mounting focus on the development of campgrounds and tourism will support the product penetration across the sector.

Portable Generators Market Analysis

• The global market for portable generators was estimated at USD 11.3, 12.1 and 12.9 billion in 2022, 2023 and 2024, respectively. Based on product, the industry is segmented into inverter portable and conventional portable. The growing consumer interest in recreational activities is driven by various factors including demographic shifts, lifestyle changes, economic conditions, and technological advancements.
  
• The conventional portable generators market is expected to reach USD 11.5 billion by 2034. The frequent and severe weather-related blackouts coupled with the increasing reliance on backup power for daily operations are driving the deployment of these gensets. The advancements in technology, particularly in engine modifications and noise reduction are fueling the adoption of these generators.
  
• For instance, in 2024, international energy demand increased rapidly as the power sector led this growth due to electricity consumption rising by nearly 1,100 TWh and 4.3% over the previous year.
  
• The inverter portable generators market will witness a growth rate of over 5% till 2034. Ongoing technological advancements focusing on engine modifications & noise reduction will drive the adoption of these genset. Continuous research & development on technical advancement in these gensets will fuel the business potential.
  

• Based on end use, the industry is segmented into mining, construction, oil & gas, military, residential, marine, manufacturing, pharmaceutical, commercial, telecom, electric utility, data centers, and others. The construction portable generators market holds a share of 23.7% in 2024. The industry will witness an upsurge on account of increasing demand for reliable and flexible power solutions across the construction sites.
  
• The oil & gas sector is set to grow at a faster rate of over 4.5% till 2034. These generators sets are indispensable in the oil & gas industry providing reliable power across upstream, midstream, and downstream operations. In midstream processes including pipeline transportation and storage facilities, utilize these generators to maintain compressor stations and monitoring systems, safeguarding against power disruptions, which in turn will stimulate the industry scenario.
  
• For instance, through India’s New Exploration Licensing Policy (NELP), the country received investments to the tune of USD 36 billion and attained 177 oil and gas discoveries in various blocks. This reflects notable upstream activity geared toward increasing energy production within the country.
  
• The commercial portable generators market will witness a growth rate of over 4% through 2034. These units are crucial in the commercial sector, serving essential roles in hospitals, shops, offices, restaurants, schools, and retail outlets to maintain a continuous power supply during critical situations.
  
• For reference, in 2024, Canada pledged an investment of USD 45 million to CENGN with the intent to further develop their telecommunications industry. This investment specifically focuses on building a living lab program and 5G testbed which will accelerate the innovation of 5G technologies and AI-powered networks.
  
• The residential portable generators market was valued at over USD 1.5 billion in 2024. The growing awareness of the importance of disaster preparedness coupled with the increasing affordability of these units, has further fueled the business expansion. The shifting trend toward smart home integration along with ongoing technological advancements including remote monitoring and control will fuel the product penetration.
  
• The manufacturing portable generators market will exceed USD 1.5 billion by 2034. The sector is witnessing a significant surge in the adoption of these solutions driven by the need for reliable and flexible power solutions. The integration of smart technologies including remote monitoring and control further enhances operational efficiency and maintenance in manufacturing settings which in turn will fuel the product penetration.
  
• As an illustration, in 2023, the Indian government announced complete schemes associated with the telecom infrastructure of rural areas including power solutions to aid connectivity.
  

• The U.S. portable generators market was valued at USD 3.6, 3.9, and 4.1 billion in 2022, 2023 and 2024, respectively. The country will be shaped by several factors in the coming years, including insufficient power supply, frequent outages, changing consumer preferences and ongoing infrastructure development.
  
• For citation, according to the Edison Electric Institute, over 70% of electrical outages in the U.S. are caused as a result of weather-related events.
  
• The North America portable generators market is projected to hit USD 7 billion by 2034. Increased investments in backup power solutions and rising consumer awareness are expected to enhance the industry growth. The growing need for continuous & reliable power owing to inadequate supply and heightened demand will positively influence the business landscape.
  
• The Europe portable generators market was valued at over USD 2 billion in 2024. Positive trends in the construction sector and increasing investments in infrastructure are driving the product demand. Emerging real estate investments and favorable regulatory policies further boost the business dynamics.
  
• For reference, European windstorms, which are the strongest extratropical cyclones cause economic damage of over USD 2 billion per annum on an average and rank as the second highest source of global natural calamity insurance loss after the U.S. hurricanes.
  
• The Asia Pacific portable generators hold a market share of over 33% in 2024. The ongoing ambitious infrastructure projects along with growing population will favor the business scenario. Additionally, the government authorities are actively pursuing digitization efforts and large-scale expansion of data centers, which in turn will further propel the industry growth.
  
• The Middle East portable generators market is set to reach over USD 1 billion by 2034. The growing reliance on electronics and electrical equipment for daily operations, along with the need for a reliable power supply to avoid disruptions in commercial and industrial activities will boost the industry expansion.
  
• For example, in February 2025 Saudi Arabia plans to spend USD 1 trillion by 2030 on infrastructure including smart cities, transport and renewables.
  
• The Africa portable generators market was valued at over USD 500 million in 2024. The inadequacy of utility grids to meet the needs of a growing population has led to widespread use of these power sources in the region. Furthermore, elevated electricity costs in some regions limit the employment of area grid facilities which subsequently will stimulate the business dynamics.
  
• The Latin America portable generators market is poised to grow at a CAGR of over 4% till 2034. The region is experiencing a rise in foreign investments and growth initiatives that support industrialization which will further stimulate the industry expansion. Additionally, significant investments in the construction industry will enhance the need for reliable and high-quality power solutions.
  

Portable Generators Market Share

• The top 5 players including Atlas Copco, Honda India Power Products, Yamaha Motor, Generac Power Systems, and Cummins together hold a share of about 50% in the portable generators industry. These companies are known for their technological prowess, international supply chains, and for having multi-faceted products that enable servicing of various regions, including data centers, healthcare, construction, and energy.
  
• Generac Power Systems dominates the market for portable generators on account of its reputable brand, powerful distribution network and product portfolio. The company has a competitive advantage through innovation, providing user-friendly, technologically sophisticated generators for fuel economical residential, commercial, and emergency applications.
  
• Briggs & Stratton possesses a dominant competitive advantage in the portable generators industry driven by its engineering legacy, diversified engine technology, and broad product range. The company specifically caters to both home and business customers by providing dependable and long-lasting generators designed for use as backup power, outdoor power, and jobsite power.
  

Portable Generators Market Companies

• Cummins had a net sales figure of USD 34.1 billion in 2024 and spent USD 1.5 billion on research and development. Offering innovative, efficient, and sustainable solutions, the company serves multiple power requirements for diverse sectors such as industrial, commercial, and residential.
  
• Generac power systems is a prominent key industry player in the portable generators owing to its reliable power solutions offerings which delivers for diverse industries. As of the year 2024, the company’s revenue is expected to reach USD 4.3 billion and gross profit USD 1.7 billion.
  
• Atlas Copco revenue was recorded at USD 18.2 billion in 2024. The demand for services and equipment market of the company is remained constant. In addition, the group’s order intake amounted to USD 17.6 billion for the same period. Along with that, operating profit increased and amounted to USD 3.9 billion, with a record margin of 21.6 %.
  

Key players operating across the portable generators industry are:

• Allmand Bros
• Atlas Copco
• Briggs & Stratton
• Caterpillar
• Champion Power Equipment
• Cummins
• Deere & Company
• DEWALT
• DuroMax Power Equipment
• FIRMAN Power Equipment
• Generac Power Systems
• GENMAC
• HIMOINSA
• Honda India Power Products
• Kirloskar Oil Engines
• Rehlko
• Wacker Neuson
• Westinghouse Electric Corporation
• Yamaha Motor
• YANMAR HOLDINGS
  

Portable Generators Industry News

• In April 2025, Kirloskar Oil Engines introduced the Sentinel Series targeting small business and home users concurrently with the world's smallest industrial and commercial 1000 kVA Optiprime Dual Core generator. Both product lines are designed to be energy efficient while meeting international emission standards. Kirloskar continues to support alternative fuel engines for sustainable development.
  
• In October 2024, Caterpillar in association with Trimble renewed their joint venture to focus on innovation in grade control technologies. The renewed agreement broadens the scope of interoperability to encompass mixed fleet and OEM solutions. Caterpillar provides factory-fit systems and upgradable systems, whereas Trimble increases their SITECH network distribution. This alliance bolsters both firms’ positions in digital construction solutions.
  
• In September 2024, FIRMAN Power Equipment partnered with the California 300 off-road race in Barstow, California. In this partnership, FIRMAN serves as the official power provider of the event, which means they will supply generators to ensure there is continuous power throughout the competition. All FIRMAN generators are designed in the U.S. which makes their construction reliable while also ensuring an effortless operation whether in day-to-day scenarios or more strenuous activities.
  
• In May 2024, John Deere proclaimed the investment of roughly USD 135 million to expand its manufacturing plant in Catalão, Goiás, Brazil. The expansion will add 7,000 square meters or more to the current 42,000 square meters footprint, along with plans to increase the production of harvest sprayers and other digitized machines.
  

The portable generators market research report includes in-depth coverage of the industry with estimates & forecast in terms of volume (‘000 Units) & revenue (USD Million) from 2021 to 2034, for the following segments:

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Market, By Product

• Conventional portable
• Inverter portable

Market, By Fuel & Power Rating

• Diesel
  • < 20 kW
  • 20 - 50 kW
  • > 50 - 100 kW
• Gasoline
  • < 2 kW
  • 2 kW - 5 kW
  • 6 kW - 8 kW
  • > 8 kW - 15 kW
• Others

Market, By Phase

• Single phase
• Three phase

Market, By End Use

• Construction
• Mining
• Oil & gas
• Military
• Residential
• Marine
• Manufacturing
• Pharmaceutical
• Commercial
• Telecom
• Electric utility
• Data centers
• Others

The above information has been provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Russia
  • UK
  • Germany
  • France
  • Spain
  • Austria
  • Italy
• Asia Pacific
  • Australia
  • Japan
  • China
  • India
  • Indonesia
  • Thailand
  • Malaysia
  • Singapore
  • South Korea
• Middle East
  • Saudi Arabia
  • UAE
  • Qatar
  • Turkey
  • Iran
  • Oman
• Africa
  • Egypt
  • Nigeria
  • Algeria
  • South Africa
  • Mozambique
• Latin America
  • Mexico
  • Chile
  • Argentina
  • Brazil